参画企業:旅の目的地として日本を宣伝するという同じ目標の下、宿泊施設4軒が参加したキャンペーン。

 

課題:Japan Nice View協同キャンペーンでは、宿泊施設4軒と連携して、日本の素晴らしい景色および各地域のおもてなし力を強調することで、旅の目的地としての日本の魅力をアピール。

 

 

 

 

 

広告タイプ:

(1) Agoda Media Solutionsをコンテンツマーケティングおよびメディアパートナーとして利用し、Japan Nice View協同キャンペーンをアピール。

(2) Agoda Media Solutionsの独自データ/旅行動向を使用することで、最適なキャンペーンエンゲージメントの実現をサポート。対象となる顧客層にJapan Nice View協同キャンペーンのバナーを効果的に表示して、最大限のエンゲージメントレベルを確保。

(3) アゴダのプラットフォームにおいて、あらゆるユーザージャーニーの段階からJapan Nice View協同キャンペーンを体験できるよう、プラットフォーム掲載のオーダーメイド型トラベルガイド(コンテンツマーケティング素材)を作成。

結果:

(1) メディアバナーの表示回数40万回を達成(インプレッションシェア100%)

(2) 宿泊施設4軒によるJapan Nice View協同キャンペーンのバナーによる費用対効果5.5倍

(3) アゴダ上の当該施設掲載ページへのクリックスルー率0.12%

(4) キャンペーン中、需要が平均して59% UP

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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