在这篇文章中,我们将告诉您如何提升住宿在Agoda搜索结果页面的排名。我们会提供您一系列的策略,教您如何占据搜索结果的前排好位,吸引更多订单!

 

在Agoda.com上上传最优惠价格和房量

Agoda的目标是,以简单方便的平台界面向所有客人提供最佳的产品和最优惠的价格。

 

优质的图片和设施内容

优质图片和设施是住宿的致胜关键。两者都可以增加曝光、刺激订单,并提升住宿名声。

小建议:优先选择能展现住宿外观、大厅、热门设施的最佳图片。

 

推出促销优惠

当客人看到您的住宿有折扣和优惠时,会更有可能点进去看看。更多点击率就能产生更多订单、更多收益!Agoda提供多种优惠形式,让住宿可以针对目标客群进行行销。

 

启用渠道折扣

渠道折扣是只向特定客群开放的折扣(而非向所有旅客开放的促销计划)。渠道售价与零售价不同,且不会对所有客人公开。

零售 

 Agoda为所有新住宿预设的价格渠道
专属优惠 

 提供给Agoda登录会员的折扣

国内旅客

提供给国内旅客的折扣
手机App 

 提供给使用Agoda App订房的用户特惠价

Agoda秘选住宿

与“Priceline.com秘选计划”相同的秘密折扣,客人完成订房后才会看见住宿名称。
大中华地区 

 提供给从中文版网站预订的用户折扣

套餐优惠 

 提供给在Agoda上预订机票+住宿的用户折扣
VIP 

 提供给Agoda VIP会员的专属折扣。在过去两年内预订5笔订单以上的Agoda会员就能解锁Agoda VIP等级

 

想要启用这些渠道折扣吗?请联系您的市场经理,或登录至YCS并点击“帮助”按钮联系支持团队。

 

通过“Agoda增长快线”创建促销活动

住宿可以根据住宿期间或客源等不同条件,锁定目标客群以创建促销活动。只要通过Agoda增长快线(AGE)即可创建。

通过AGX,住宿合作伙伴可以:

  • 针对特定住宿期间创建促销活动
  • 选择您想锁定的客源
  • 建立灵活、不签约的促销活动,完全由您做主
  • 直接在YCS上查看促销活动绩效报告

 

您可以通过登录YCS > 携手 Agoda 发展> Agoda增长快线(AGX)进行管理。

 

加入Agoda增长项目(AGP)

加入AGP,让Agoda来帮您推广,提升业绩!

AGP包含:

  • 提升住宿在Agoda搜索结果页面上的排名位置
  • 增加广告投资(MSE:Google、Trivago、Tripadvisor、KAYAK、Instagram等)
  • 通过Agoda全球联合营销网络增加曝光
  • Agoda新闻稿优先曝光

 

只要提升佣金率,就可以享受Agoda增长项目(AGP)的所有推广助力。

Agoda增长项目(AGP)是Agoda上最有效的促销活动之一,住宿可以选择预先付款,以作为佣金率提升和保证房量的替代方案。

想更了解AGP吗?请联系您的市场经理,或登录YCS并点击“帮助”按钮联系支持团队。

 

加入赞助广告位计划

Agoda赞助广告位计划可以提升住宿在Agoda网站上的曝光。您可以为住宿购买2-4周的网站保证排名位置(第1、2、3位)。

优点:

  • 提升住宿在Agoda网站上的曝光
  • 特定期间在网站上获得保证排名位置

 

想更了解赞助广告位计划吗?请联系您的市场经理,或登录YCS并点击“帮助”按钮联系支持团队。

 

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