在這篇文章中,我們將告訴您如何提升住宿在Agoda搜尋結果頁面的排名。我們會提供您一系列的策略,教您如何佔據搜尋結果的首位,吸引更多訂單!

 

在Agoda.com上載入最優惠價格和房量

Agoda的目標就是以簡單方便的平台介面提供所有顧客最佳的產品和最優惠的價格。

 

優質的照片和設施內容

優質照片和設施是住宿的致勝關鍵。兩者都可以增加曝光、刺激訂單,並提升住宿名聲。

小撇步:優先選擇能展現住宿外觀、大廳、熱門設施的最佳照片。

 

推出促銷優惠

當顧客看到您的住宿有折扣和優惠時,會更有可能點進去看看。更多點擊率就能產生更多訂單、更多收益!Agoda提供多種優惠形式,讓住宿可以針對目標客群進行行銷。

 

啟用通路折扣

通路折扣是只向特定客群開放的折扣(而非向所有旅客開放的促銷專案)。通路售價與零售價不同,且不會對所有顧客公開。

零售 

 Agoda為所有新住宿預設的價格通路
隱藏版特惠 

 提供給Agoda登入會員的折扣

國內旅客

提供給國內旅客的折扣
手機App 

 提供給使用Agoda App訂房的用戶特惠價

A級機密價

與「Priceline.com機密價方案」相同的秘密折扣,顧客完成訂房後才會看見住宿名稱。
大中華地區 

 提供給從中文版網站預訂的用戶折扣

機加酒套裝方案 

 提供給在Agoda上預訂機票+住宿的用戶折扣
VIP 

 提供給Agoda VIP會員的專屬折扣。在過去兩年內預訂5筆訂單以上的Agoda會員就能解鎖Agoda VIP等級

 

想要啟用這些通路折扣嗎?請聯絡您的市場經理,或登入至YCS並點擊「小幫手」按鈕聯絡支援團隊。

 

透過「Agoda業務成長快車」建立促銷活動

住宿可以根據住宿期間或客源等不同條件,鎖定目標客群以建立促銷活動。只要透過Agoda業務成長快車(AGX)即可建立。

透過AGX,住宿合作夥伴可以:

  • 針對特定住宿期間建立促銷活動
  • 選擇您想鎖定的客源
  • 建立彈性、不綁約的促銷活動,完全由您做主
  • 直接在YCS上查看促銷活動成效報告

 

您可以透過登入YCS > Agoda成長計畫 > Agoda業務成長快車(AGX)進行管理。

 

加入Agoda業務成長計畫(AGP)

加入AGP,讓Agoda來幫您行銷,提升業績!

AGP包含:

  • 提升住宿在Agoda搜尋結果頁面上的排名位置
  • 增加廣告投資(MSE:Google、Trivago、Tripadvisor、KAYAK、Instagram等)
  • 透過Agoda全球聯盟網絡增加曝光
  • Agoda電子報優先曝光

 

只要提升佣金率,就可以享受Agoda業務成長計畫的所有行銷助益。

Agoda業務成長計畫是Agoda上最有效的促銷活動之一,住宿可以選擇預先付款,以作為佣金率提升和保證房量的替代方案。

想更了解AGP嗎?請聯絡您的市場經理,或登入YCS並點擊「小幫手」按鈕聯絡支援團隊。

 

加入排名置頂活動

Agoda排名置頂活動可以提升住宿在Agoda網站上的曝光。您可以為住宿購買2-4週的網站保證排名位置(第1、2、3位)。

優點:

  • 提升住宿在Agoda網站上的曝光
  • 特定期間在網站上獲得保證排名位置

 

想更了解排名置頂活動嗎?請聯絡您的市場經理,或登入YCS並點擊「小幫手」按鈕聯絡支援團隊。

 

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