February 20, 2025 – Bangkok, Thailand – As digital marketing continues to evolve at an unprecedented pace, Agoda Media Solutions is at the forefront of enabling brands to connect with travelers more meaningfully across their entire journey—from dreaming and planning to booking and post-trip engagement.

With rising consumer expectations for relevance and personalization, the need for sophisticated, data-driven media strategies has never been greater. Agoda Media Solutions offers brands access to over 99 million monthly visitors across desktop and mobile platforms (SimilarWeb), including 35 million monthly active app users, and 87% direct and search traffic. These figures position Agoda Media Solutions as a key player in performance-driven travel advertising.

“Agoda Media Solutions leverages proprietary first-party data and user behaviour insights to deliver precise targeting and personalised campaign execution,” said Prashant Kala, Director of Agoda Media Solutions. “This enables brands to reach travelers with high intent—those already planning and booking their trips—with relevant, timely messaging that drives engagement and conversion.”

Through innovative tools such as programmatic advertising, dynamic media banners, branded travel guides, and social media retargeting, Agoda Media Solutions empowers advertisers to create campaigns that resonate with diverse traveler segments. These include family travellers, relaxation seekers, budget-conscious adventurers, and tech-savvy explorers using AI or virtual reality tools in their travel planning.

Recent success stories underscore the platform’s strength. A collaboration with a global hotel chain achieved over 94 million impressions through targeted media banners and social retargeting, while a campaign with a West Asian Destination Marketing Organisation and a luxury Thai fashion brand yielded a click-through rate of over 6% and high return on ad spend.

“Our campaigns begin at the point of user intent—on search pages and booking engines—where we capture travellers’ preferences around destinations, hotel types, and activities,” Prashant added. “We ensure these data points fuel personalised messaging not only on Agoda, but across our off-platform social extensions as well.”

As travel continues to rebound and shift toward more customized experiences, Agoda Media Solutions is well-positioned to help brands navigate emerging trends. Based on Agoda’s 2024 travel data:

• 34% of travellers plan family trips

• 75% prioritise relaxation

• 80% use travel apps

• 12% are exploring virtual reality tours

• 65% spend under $250/night

• 13% express interest in theme parks

These insights inform Agoda Media Solutions’ targeted offerings, enabling brands to design campaigns that align with traveller intent and lifestyle interests.

Looking ahead to 2025, Prashant noted that personalisation, influencer-led experiences, and integration with lifestyle categories like fashion, beauty, and wellness will play a pivotal role in travel marketing.

“Agoda’s audience demonstrates high purchase intent, making it an attractive proposition for brands beyond travel. As we continue to support sectors like banking and fintech, we are also expanding to lifestyle verticals that naturally align with the travel mindset,” he said.

By delivering data-led, hyper-targeted campaigns at scale, Agoda Media Solutions helps brands achieve deeper engagement, greater ROI, and meaningful connections with Asia-Pacific’s tech-savvy, experience-driven travellers.

About Agoda Media Solutions
Agoda Media Solutions is the advertising arm of Agoda, one of the world’s fastest-growing digital travel platforms. Leveraging first-party data, proprietary targeting tools, and a reach of millions of global travellers, Agoda Media Solutions empowers brands to deliver relevant, high-impact campaigns across the traveller journey. From discovery to booking and beyond, we help brands connect with the right audience, at the right time, with the right message.

Ready to turn travel intent into brand impact? Agoda Media Solutions is your gateway to the world’s next generation of travellers.

Read more: Prashant Kala on how Agoda aims to make media solution-powered campaigns resonate at every touchpoint – MARKETECH APAC