在這篇文章中,我們將為你介紹可提供的推廣優惠類型,以及在YCS上的功能特色。 

推廣優惠類型 

Agoda提供不同推廣優惠模板,助你定制不同的銷售策略。點擊以下任何一種推廣優惠類型,右方將會顯示有關推廣的簡介: 

  • 自訂優惠 
  • 早鳥優惠 
  • 最後召集特惠 
  • 限時特惠 
  • 週末特惠 
  • 長住優惠 
  • 凌晨特惠 
  • 當日入住特惠 
  • 大中華地區特惠 
  • 免費晚數 

 

每個模板有不同的設定欄位,以下為這些模板的清單以及相關說明:  

  • 自訂優惠 — 此模板可讓你輸入預訂日期和入住日期的範圍,而折扣可以為百分比、固定金額或免費晚數 
  • 早鳥優惠 — 此模板可讓你設定最少提前預訂日數,從而向提前預訂的顧客提供折扣。例如,若你設定最少提前預訂日數為7天,當顧客在入住日期前最少7天搜尋住宿,方可預訂此優惠價格 
  • 最後召集特惠 — 此推廣優惠取決於最多提前預訂日數和入住日期範圍。例如,若你設定最多提前預訂日數為7天,只有在入住日期前7天內搜尋住宿的顧客,方可預訂此優惠價格 
  • 限時特惠 — 此模板提供限時特賣優惠。此推廣優惠僅限於指定天數內預訂(預設為3天) 
  • 週末特惠 — 此模板支援入住日期為指定日子的預訂,向預訂週末出遊的顧客提供折扣。每週預設的優惠日子為週五、週六及週日 
  • 長住優惠 — 若你想向住宿較長時間的顧客提供特別折扣,你可使用此模板設定最少入住晚數。預設的入住天數為3天,但可調整為更多天數 
  • 凌晨特惠 — 此推廣優惠可讓你限定作出預訂的指定時段。預設的預訂時段為00:00 - 06:00,只有於此時段(住宿當地時間)預訂的顧客才可看到有關推廣的優惠價格 
  • 當日入住特惠 — 此模板可展示推廣優惠的最終售價,助你盡快順利售出最後一批空房 
  • 大中華地區特惠 — 專向大中華地區旅客提供的特別優惠。此推廣優惠會向使用中文,或是由大中華地區作出搜尋的顧客提供 
  • 免費晚數 — 此模板可向預訂指定入住日期的顧客提供免費入住晚數優惠 

 

功能特色和定義
 

你在建立推廣優惠時可選擇不同項目,以下為每項功能特色的說明: 

  • 推廣優惠名稱 — 為你的推廣方案命名。有關名稱會在YCS中顯示,僅作為參考和搜尋之用  
  • 可堆疊推廣開關 — 當顧客搜尋此推廣優惠時,可結合優惠至其他已啟用推廣的功能 
  • 銷售日期 — 顧客可預訂此推廣優惠的日期 
  • 入住日期 — 顧客必須搜尋此登記入住日期才可取得優惠 
  • 最少入住晚數 — 顧客必須最少預訂此入住天數才可查看優惠 
  • 最多入住晚數 — 顧客必須預訂不超過此入住天數才可查看優惠 
  • 最少提前預訂日數 — 此項目可讓你選擇顧客必須於登記入住前多少天預訂才可取得優惠 
  • 最多提前預訂日數 — 此項目限制顧客於登記入住前多少天預訂才可取得優惠 
  • 顧客可預訂日子 — 此項目讓你選擇可提供優惠的每週預訂日子 
  • 顧客可登記入住日子 — 此項目讓你選擇可提供優惠的每週登記入住日子 
  • 預訂時間由 — 推廣優惠開始顯示的時間,按照住宿當地時間而定 
  • 預訂時間至 — 推廣優惠結束顯示的時間,按照住宿當地時間而定 
  • 外部編號 — 可供使用在渠道管理系統作參考的編號 
  • 折扣類型 — 你可向顧客提供的折扣形式,可以為百分比、金額或免費晚數 
  • 最少客房數目 — 每位顧客每張訂單必須預訂的最少客房數目 
  • 套用折扣於 — 如你提供免費入住晚數,可選擇此優惠適用的指定日子 
  • 折扣適用次數 — 如你提供免費入住晚數,並設定最少入住天數為2晚,當顧客預訂4晚,你可選擇提供2晚免費入住(每張訂單多次)或限制為1晚免費入住(每張訂單1次) 
  • 新增限制 — 限制條件可設定為限定顧客類型、房型,或是此推廣優惠的搜尋條件。可提供的選項為收費計劃、房型、顧客類型、取消政策和禁用日期 

 

常見問答 

推廣優惠何時生效? 

推廣優惠建立後會馬上在網站顯示,並根據你選擇的條件準則向顧客提供。 

 

推廣優惠中的取消政策如何運作? 

推廣優惠中的取消政策取代所有其他取消政策。 

 

我可否在推廣優惠中新增限制? 

禁用日期、取消政策和其他限制可在新增限制部分中添加。 

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