No alternative text description for this image

April 24, 2025Tokyo, Japan – Agoda Media Solutions, the media and advertising arm of global digital travel platform Agoda, took center stage at the recent ENGAWA Co., Ltd. ✕ Agoda seminar, “2025 Complete Guide to Inbound Strategies.” The seminar brought together tourism and marketing leaders to explore the evolving landscape of inbound travel to Japan and actionable strategies for brands looking to engage tomorrow’s traveler.

Led by Takahiro Katoh, Lead Business Development Manager of Agoda Media Solutions in North Asia, the session explored the growing trend of experience-led travel among repeat inbound visitors to Japan. Rather than focusing solely on iconic sightseeing destinations, travelers are increasingly seeking authentic cultural experiences—including stays at traditional ryokan, visits to onsen towns, and deeper exploration of Japan’s regional destinations.

“Inbound travelers are shifting from checklist tourism to immersive journeys that reflect personal interests,” said Katoh. “This creates a powerful opportunity for brands to connect with high-intent audiences through experience-rich, personalized campaigns.”

During the presentation, Agoda Media Solutions shared valuable first-party data and market intelligence illustrating how traveler preferences are evolving, and how brands can strategically engage them through journey-based marketing. Topics covered included:

  • Regional recovery gaps and opportunities

  • Behavioral shifts among repeat travelers

  • How to use data-driven targeting across the traveler journey

  • Effective campaign strategies across digital and social channels

Agoda Media Solutions empowers partners with access to proprietary insights, premium inventory, and targeting tools designed to deliver relevant messaging to travelers at the right time and place. With millions of monthly active users on Agoda’s platform, the team helps brands build high-impact campaigns that align with shifting travel trends.

“The future of inbound marketing is insight-driven, deeply personalized, and powered by meaningful experiences,” added Katoh. “Agoda Media Solutions is committed to helping our partners navigate this transformation and unlock the full potential of inbound travel to Japan.”

No alternative text description for this imageNo alternative text description for this image

For brands looking to stay ahead in 2025 and beyond, Agoda Media Solutions offers tailored strategies to connect with travelers seeking authenticity, discovery, and seamless travel planning.

Was this article helpful?

%

%

感謝您的意見!

We're happy to hear that!請提供更多詳情
Sorry about that.Could you tell us why?

Recommended reads

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業 ...

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業 ...

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

Celebrating 20 years together: Agoda’s partners share their birthday wishes

Celebrating 20 years together: Agoda’s partners share their birthday wishes

Celebrating 20 years together: Agoda’s ...

We're so touched to share this special video filled with heartwarming birthday wishes from our amazing partners. A huge thank you to every partner featured, you're a core part of the Agoda story!

We're so touched to share this special video filled with heartwarming birthday wishes from our amazi ...

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業 ...

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業績增長商機

網上研討會:與Agoda (越南) 解鎖業 ...

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

透過Agoda獲取寶貴見解,實施有效策略以提升酒店營運,並發掘增長商機。

網上研討會與Agoda (越南) 完善住宿設定和管理

網上研討會與Agoda (越南) 完善住宿設定和管理

網上研討會與Agoda (越南) 完善住宿 ...

YCS最新功能和特點、如何設定住宿,以及與客人互動的最佳方式。

YCS最新功能和特點、如何設定住宿,以及與客人互動的最佳方式。

Livestream – Events/Webinars (Join our livestreams to gain valuable insights)

Livestream – Events/Webinars (Join our livestreams to gain valuable insights)

Livestream – Events/Webinars (Join our live ...

We’re excited to announce a series of exclusive livestream events designed to help you stay ahead in the market.

We’re excited to announce a series of exclusive livestream events designed to help you stay ahead ...

認識YCS:加大住宿潛力及提升效率

認識YCS:加大住宿潛力及提升效率

認識YCS:加大住宿潛力及提升效率

通過YCS提高住宿效率:參加YCS教學活動 | 了解「數據分析」和「增長機會」為你提供的資訊 | 與YCS專家的即時問答環節

通過YCS提高住宿效率:參加YCS教學活動 | 了解「數據分析」和「增長機會」 ...