参画団体:Visit Britain(イギリス政府観光庁)

 

課題:各地に新型コロナウイルスの波が押し寄せ、さらに新たな制限も追加されることで、DMO(およびその他の広告主)にとって、特定のマーケットにおけるプロモーションの実施はより困難に。

 

 

 

 

施策:

– Agoda Media Solutionsを利用し、特定のマーケットにおける新型コロナウイルスの状況に応じて、キャンペーンターゲットとなるマーケットに向けてVisit Britainを宣伝。

– Agoda Media Solutionsのアゴダ独自データ/旅行動向を利用して、プロモーションに最適な露出を確約し、対象ユーザーにVisit Britainのバナーを表示。

– アゴダのプラットフォームにおいて、あらゆるユーザー体験のステップからVisit Britainに訪問できるよう、独自のトラベルガイド(コンテンツマーケティング素材)を作成。

 

 

結果:

– メディアバナーの表示回数100万回を達成

– Visit Britainのバナーによる費用対効果25倍

– 旅行先としての関心が高まり、特定マーケットからの要求数が最大230% UP

 

 

 

Agoda Media Solutionsでの露出・認知度向上に興味がございましたら、ぜひ「ams@agoda.com」までご連絡ください。

 

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