参画企業:ソノ ホテル(所在地:韓国)

 

課題:ソノ ホテルは、新型コロナウィルス(COVID-19)の流行による渡航制限の影響を受けていたため、ブランドの認知度と実績を活用して韓国での市場シェアを拡大することで、国際的な損失を補填するという目標を掲げた。

 

 

 

 

 

広告タイプ:

(1) コンテンツマーケティングおよびメディアパートナーとしてAgoda Media Solutionsを利用し、韓国の特定のマーケットに対してソロ ホテルを宣伝。

(2) プラットフォーム掲載の完全オーダーメイド型トラベルガイドは、アゴダのプラットフォーム上でソロ ホテルのページに到達するまでのユーザージャーニーにおいて重要な要素をすべてカバーするコンテンツマーケティング素材として使用。オーダーメイドのトラベルガイドで、潜在的な顧客に対して包括的な情報と案内を提供することで、旅行の計画とホテルでの滞在がスムーズかつ満足度の高いものになるようサポート。

結果

(1) メディアバナーの表示回数200万回を達成(インプレッションシェア100%)

(2) ソノ ホテルと宿泊施設16軒のバナーによる費用対効果13.45倍

(3) キャンペーン中、需要が平均して23% UP

 

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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