参画企業:フォーチュン ホテル グループ(所在地:タイ。宿泊施設10軒を展開するホテルグループ)

 

課題:フォーチュン ホテル グループは、新型コロナウィルス(COVID-19)の流行に伴う渡航制限の影響を受けており、この困難を乗り越えるために、フォーチュン ホテル グループは市場での存在感を高めることに重点を置いた。

 

 

 

広告タイプ:

(1) Agoda Media Solutionsをコンテンツマーケティングおよびメディアパートナーとして利用し、フォーチュン ホテル グループをアピール。

(2) Agoda Media Solutionsの独自データ/旅行動向を使用することで、最適なキャンペーンエンゲージメントの実現をサポート。対象となる顧客層にフォーチュン ホテル グループのバナーを効果的に表示して、最大限のエンゲージメントレベルを確保。

 

結果:

(1) メディアバナーの表示回数5.5万回を達成(インプレッションシェア100%)

(2) フォーチュン ホテル グループと宿泊施設10軒のバナーによる費用対効果4.5

(3) アゴダ上の当該施設掲載ページへのクリックスルー率0.23%

(4) キャンペーン中、予約増加率が平均78% UP

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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