参画企業:ラディソン ブル(所在地:アラブ首長国連邦・ドバイ)

 

課題:新型コロナウイルス感染症(COVID-19)による渡航制限により、ラディソン ブル ドバイでは海外旅行者の数が大幅に減少。この状況を打破するべく、同ホテルはブランド認知度と実績の両方を活用して、国内旅行者の予約数を増やすことに重点を移した。

 

 

 

 

 

 

広告タイプ:

(1) Agoda Media Solutionsをコンテンツマーケティングおよびメディアパートナーとして利用し、ラディソン ブル ドバイをアピール。

(2) Agoda Media Solutionsの独自データ/旅行動向を使用することで、最適なキャンペーンエンゲージメントを実現。対象となる顧客層にラディソン ブルのバナーを効果的に表示して、最大限のエンゲージメントレベルを確保。

(3) アゴダのプラットフォームにおいて、あらゆるユーザージャーニーの段階からラディソン ブル ドバイのページに訪問できるよう、プラットフォーム掲載のオーダーメイド型トラベルガイド(コンテンツマーケティング素材)を作成。

結果:

(1) メディアバナーの表示回数29.5万回を達成(インプレッションシェア100%)

(2) ラディソン ブルと宿泊施設8軒のバナーによる費用対効果2.3倍

(3) キャンペーン中、需要が平均して32% UP

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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