参画自治体:特定のマーケットにおいて、栃木県の認知度を高めることを目的としたキャンペーン。

 

課題:ディスプレイ広告やコンテンツマーケティングを通じて現地の魅力を伝えることで、栃木県の観光地としての認知度を高めることが目的。アゴダ上のコンテンツでは、より多くの観光客を惹きつけて栃木の独特な文化や自然の美しさをアピールするため、おすすめの宿泊施設、アクティビティ、グルメ情報を多言語で紹介。

 

 

 

施策:

– Agoda Media Solutionsを利用し、栃木県の観光資源をアピール。

– ディスプレイ広告は、認知度向上のためだけでなく、アゴダが作成した独自のトラベルガイドへ誘導するためにも使用。

– 独自のトラベルガイドは、栃木県に旅行する魅力を要素別にコンテンツマーケティング記事として使用。3つのマーケット(タイ、香港、台湾)の潜在ユーザー(4言語)に向けて、魅力的な情報と役立つヒントを提供しました。

結果:

– メディアバナーの表示回数200万回を達成(インプレッションシェア100%)

– 140万人のユーザーにリーチ

– 栃木キャンペーンバナーで1,127クリック獲得

– キャンペーン中、目的地としての検索数が平均して74% UP

– 逐次検索数1,324回

 

 

Agoda Media Solutionsでの露出・認知度向上に興味がございましたら、ぜひ「ams@agoda.com」までご連絡ください。

 

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