What is Agoda Special Offers?
Agoda Special Offers (commonly referred to as ASO) is a premium rate plan that helps partner properties increase their bookings by offering customers a complete experience. This is done by adding benefits to your rate plans (room + 3 benefits, at least one of which must be a high-tier benefit). As such, Agoda Special Offers provides an effective way to create, promote, and secure bookings with extra value.
The Agoda Special Offers rate plan must have at least one high-tier benefit together with two medium-tier benefits. Examples of benefits include:
- Room upgrade, early check-in/late check-out, etc.
- F&B benefits (dinner, free mini-bar, F&B credit/discount, etc.)
- Wellness (i.e., spa services, yoga/meditation class, spa credit/discount, etc.)
- Experiences (i.e., attraction tickets, water activities, tour/excursion, etc.)
What are the advantages of Agoda Special Offers for my property?
Agoda Special Offers offers both great value for guests and exceptional advantages for your business:
- Increased revenue: Generate higher booking value.
- Maximized facility use: Boost usage of the hotel’s products and services.
- Improved guest satisfaction: Happier customers lead to better reviews and a stronger reputation.
- Higher onsite spending: Encourage guests to spend more time and money on hotel amenities.
- Complimentary marketing: Gain more visibility through diverse marketing efforts. (1)
- Loyal customers: Build loyalty and encourage repeat stays.
Properties that have activated Agoda Special Offers rate plans have achieved an increase of +1.5x average daily rate, +2.2x average booking value, and +1.2x average room nights as compared to non-ASO rate plans. (2)
(1) Your property will be included in the Agoda Special Offers Filter (mobile application only) and deals listed by country, with the addition of a Special Offer badge, as shown below.
(2) Data from 2024 FY Actuals for ASO-Active hotels
Mobile app view
Desktop View
How does Agoda Special Offers work?
Agoda Special Offers works like every other rate plan. By setting up an Agoda Special Offers rate plan on YCS, not only are you selling your room, but you are offering your customers a more complete experience.
For instructions on how to setup your Agoda Special Offers rate plan, refer to this article
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