在這篇文章中,我們將告訴你如何提升住宿在Agoda搜尋結果頁面的排名。我們會提供你一系列的策略,教你如何佔據搜尋結果的首位,吸引更多訂單!

 

在Agoda.com上載入最優惠價格和客房量

Agoda的目標就是以簡單方便的平台介面,向所有顧客提供最佳的產品和最優惠的價格。

 

優質的照片和設施內容

優質照片和設施是住宿的致勝關鍵。兩者都可以增加曝光、刺激訂單增長,並提升住宿名聲。

小貼士:優先選擇能展現住宿外觀、大堂、人氣設施的最佳照片。

 

建立推廣優惠

當顧客看到你的住宿有折扣和優惠時,會更有可能點進去看看。更多點擊率就能產生更多訂單、更多收益!Agoda提供多種優惠類型,讓住宿可以針對目標客群進行營銷。

 

啟用渠道折扣

渠道折扣是只向特定客群開放的折扣(而非向所有旅客開放)。渠道售價與零售價不同,且不會對所有顧客公開。

零售渠道 

 Agoda為所有新住宿預設的價格渠道
專屬優惠 

 提供給Agoda登入會員的折扣

本地旅客優惠

提供給本地旅客的折扣
流動用戶優惠 

 提供給使用Agoda App訂房的用戶特惠價

Agoda秘選優惠

與「Priceline.com秘選優惠」相同的神秘折扣,顧客完成訂房後才會看見住宿名稱。
大中華地區特惠 

 為從中文版網站預訂的用戶提供的折扣

套票優惠 

 提供給在Agoda上預訂機票+住宿的用戶折扣
VIP 

 提供給Agoda VIP會員的專屬折扣。在過去兩年內預訂5筆訂單以上的Agoda會員就能獲得Agoda VIP等級

 

想要啟用這些渠道折扣嗎?請聯絡你的市場經理,或登入至YCS並點擊「需要幫手?」按鈕聯絡住宿服務團隊。

 

透過「Agoda快捷增長 (AGX)」計劃建立推廣活動

住宿可以根據住宿期間或客源等不同條件,鎖定目標客群以建立推廣活動。只要透過Agoda快捷增長計劃即可建立。

透過AGX,住宿合作夥伴可以:

  • 針對特定住宿期間建立推廣活動
  • 選擇你想鎖定的客源
  • 建立彈性靈活的推廣活動,完全由你作主
  • 直接在YCS上查看推廣方案表現

 

你可以透過登入YCS >與Agoda成長 > Agoda快捷增長計劃 (AGX) 來進行管理。

 

加入「Agoda增長計劃 (AGP)」/ Agoda預先擔保計劃

加入AGP,讓Agoda來幫你營銷,提升業績!

計劃好處包括:

  • 提升住宿在Agoda搜尋結果頁面上的排名位置
  • 增加廣告投資 (MSE:Google、Trivago、Tripadvisor、KAYAK、Instagram等)
  • 透過Agoda全球夥伴網絡增加曝光
  • Agoda電子報優先曝光

 

只要提升佣金率,就可以享受Agoda增長計劃 (AGP) 的所有營銷得益。

Agoda預先擔保計劃是Agoda的策略性推廣活動之一,讓住宿可以透過預先付款,換以佣金提升和保證房量。

想了解更多AGP的詳情嗎?請聯絡你的市場經理,或登入至YCS並點擊「需要幫手?」按鈕聯絡住宿服務團隊。

 

加入贊助住宿排名計劃

Agoda贊助住宿排名計劃可以提升住宿在Agoda網站上的曝光。你可以為住宿購買2或4週的網站保證排名位置(第1、第2或第3位)。

好處:

  • 提升住宿在Agoda網站上的曝光
  • 特定期間在網站上獲得保證排名位置

 

想了解更多Agoda贊助住宿排名計劃的詳情嗎?請聯絡你的市場經理,或登入至YCS並點擊「需要幫手?」按鈕聯絡住宿服務團隊。

 

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