Increasing your property’s OTA bookings calls for a blend of attractive offers and strategic planning. To keep it simple, we’ve identified 2 major keys to increasing your property’s OTA bookings: standing out and being accessible. Here are quick and easy tips to increase your property’s chances of securing bookings:
1. Update your availability and boost your listing
The first step to boosting traffic — and inherently, bookings — is to confirm your hotel’s availability. An updated calendar that reflects room openings signals to guests that your property is available on their desired dates.
Tip: The more dates you have available, the higher the chances of visibility, especially from travelers booking in advance.
Most OTAs will offer ways to boost your hotel’s listing, likely through Sponsored/Paid options. Pay to have your listing shown to potential customers higher on the search page, or through sponsored banners and advertisements from the OTA’s digital marketing provisions. Learn about the ways Agoda provides their hotel partners with Sponsored Listing opportunities here.
2. Keep your rates competitive (and optimize them regularly)
Demand rises with an influx of visitors, so regularly updating your rates to match demand on the OTA can make a world of difference.
Consider offering special savings for certain traveler groups like international travelers or for domestic travelers to broaden your appeal and price competitiveness. There are also different promotional campaigns you can use during seasonal periods to boost your attractiveness.
Some OTAs, like Agoda, also offer customers the ability to book a flight through the platform, opening up the option to bundle your hotel bookings with international and/or domestic flights.
3. Highlight your amenities
A memorable stay is not just about a comfortable room. It’s the little things that count. Additional amenities such as shuttle services, late check-out, or early check-ins can seriously boost your attractiveness.
Be sure to promote your hotel’s enhanced amenities through digital marketing opportunities as offered by your OTA. Such marketing is often specifically targeted and can even be narrowed down to reach customers who have searched for information or accommodation related to the upcoming event.
For example, Agoda provides its partners with an opportunity to participate in in app & email marketing, catching potential customers’ attention directly within the booking channel.
4. Keep your description and photos up-to-date
A picture is worth a thousand words. Providing travelers with photos that put your property’s best foot forward and enticing descriptions can help turn them into potential guests.
For more tips & tricks on how to improve your content score, check out a preview of our exclusive Partner Hub article, here.
5. Optimize for mobile users
With a high percentage of bookings made through mobile devices, ensuring that your listing is mobile-friendly increases your attractiveness to a large demographic.
For example, you could offer lower rates for users who book via mobile phone.
By following these tips, you can significantly increase your bookings through better visibility and appealing offers.
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