What is an OTA?

An online travel agency (OTA) is an online marketplace that allows guests to compare and book hotels and other travel services all in one place. OTAs provide guests with a wider range of options and ease of search, payments, and customer support.

For a property; an OTA provides access to potential guests from all around the world that would be difficult for an individual property to access through their own marketing efforts. OTA’s also provide market insights and tools to target potential guests based on the ever-changing online customer behavior. Listing with an OTA can dramatically increase your online visibility.

There is no up-front cost to list with an OTA and they work on a performance-based model in which a commission is charged only for rooms that are booked.

How OTAs Elevate Customer Experience?

Many believe that an OTA is just a website that displays/relays information from the property to customers who search for the property – almost like a static website that compiles information.

However, displaying information is only one part of what an OTA does. An OTA mostly focuses on identifying customer trends, getting feedback from customers, and ensuring it is a smooth journey from start to finish. An OTA also invests a lot of time and effort into marketing – where the right property is shown to the right customer based on their needs. To ensure the above is carried out an OTA also runs multiple experiments using both manpower and AI.

这篇文章对您有帮助吗?

%

%

感谢您的反馈意见!

很高兴对您有所帮助!请具体说明。
很遗憾没能帮到您。能告诉我们具体原因吗?

Recommended reads

Livestream – Events/Webinars (Join our livestreams to gain valuable insights)

Livestream – Events/Webinars (Join our livestreams to gain valuable insights)

Livestream – Events/Webinars (Join our live ...

We’re excited to announce a series of exclusive livestream events designed to help you stay ahead in the market.

We’re excited to announce a series of exclusive livestream events designed to help you stay ahead ...

Unlock YCS: Maximize your potential & boost efficiency

Unlock YCS: Maximize your potential & boost efficiency

Unlock YCS: Maximize your potential & bo ...

Boost your property’s efficiency through YCS: Join a walkthrough session of YCS. | Learn what Analytics and Opportunity Center have to offer. | Live Q&A session with YCS professionals.

Boost your property’s efficiency through YCS: Join a walkthrough session of YCS. | Learn what Anal ...

Discover the latest market & travel trends

Discover the latest market & travel trends

Discover the latest market & travel tren ...

Stay in the know of market trends to stay ahead of your competition: Explore the latest market trends and traveler behaviors | Get tips on optimizing your property’s performance | Live Q&A session with industry experts

Stay in the know of market trends to stay ahead of your competition: Explore the latest market trend ...

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across ...

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuket, Hong Kong, Seoul and Tokyo

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuke ...

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Live ...

Thank you for joining us for industry insights from Agoda’s leaders!

Thank you for joining us for industry insights from Agoda’s leaders!

密码保护:Agoda Partner Appreciation Night – Livestream

密码保护:Agoda Partner Appreciation Night – Livestream

密码保护:Agoda Partner Appreciation Nig ...

无法提供摘要。这是一篇受保护的文章。

无法提供摘要。这是一篇受保护的文章。

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session̵ ...

Agoda Manila hosts 'Coffee Session' for Growth Team Partners

Agoda Manila hosts 'Coffee Session' for Growth Team Partners

Agoda launches the 3rd edition Eco Deals Program at the ASEAN Tourism – Forum

Agoda launches the 3rd edition Eco Deals Program at the ASEAN Tourism – Forum

Agoda launches the 3rd edition Eco Deals Prog ...

Agoda, the global digital travel platform, announced at the ASEAN Tourism Forum (ATF) that it has broadened its collaboration with World Wide Fund for Nature (WWF), expanding its Eco Deals Program to support eight conservation projects across Southeast Asia.

Agoda, the global digital travel platform, announced at the ASEAN Tourism Forum (ATF) that it has br ...