An online travel agency (OTA) is an online marketplace that allows guests to compare and book hotels and other travel services all in one place. OTAs provide guests with a wider range of options and ease of search, payments, and customer support.
For a property; an OTA provide access to potential guests from all around the world that would be difficult for an individual property to access through their own marketing efforts. OTA’s also provide market insights and tools to target potential guests based on the ever-changing online customer behavior. Listing with an OTA can dramatically increase your online visibility.
There is no up-front cost to list with an OTA and they work on a performance-based model in which a commission is charged only for rooms that are booked.