Company: Radisson Blu is a hotel located in Dubai, the United Arab Emirates.
Challenge: Due to COVID-19 travel restrictions, Radisson Blu Dubai had seen a severe decline in international travelers. To counteract this, they shifted their focus to boosting domestic bookings by leveraging both their brand awareness and performance.
Solutions:
– Use Agoda Media Solutions as a content marketing and media partner to promote Radisson Blu in Dubai.
– Using Agoda Media Solutions’ 1st party proprietary data/Travel Trends achieved optimal campaign engagement and effectively displayed Radisson Blu’s banners to the targeted audience, ensuring maximum engagement levels.
– A custom on-platform travel guide (as part of content marketing offering) helped cover the aspects of the user journey on Agoda to Radisson Blu Dubai.
Results:
295K impressions were delivered to their Media banners with 100% successfully served.
x2.3 Return on Ads Spent were generated by these banners for Radisson blue with 8 properties participated.
With an average of 32% increase for demand uplift during the campaign
If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!
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