Together with 11 media agencies based in Thailand, we launched the first Agoda Agency Day !

Buckle up because Agoda Agency Day was an absolute blast, and we’ve got the inside scoop just for you! The event was a deep dive into the evolving landscape of travel marketing post-COVID-19, the vibrant retail media scene in Thailand, and the plethora of media solutions Agoda offers to take your campaigns to the next level. So, let’s embark on this journey together and explore the key highlights.

Here’s a snapshot of our journey:

Riding the Waves of Change: Agoda Travel Trends Post-COVID-19

In the wake of the global pandemic, the travel industry has undergone a transformation, and Agoda is at the forefront of these changes. During Agoda Agency Day, the spotlight was on the latest travel trends that have emerged post-COVID-19. From the rise of flexible bookings to the growing popularity of domestic travel, Agoda’s data-driven insights provided advertisers with a roadmap to navigate the new normal. As travel bounces back, understanding these trends is crucial for crafting campaigns that resonate with the evolving needs of today’s travelers.

Navigating the Retail Media Landscape in Thailand

Thailand isn’t just a paradise for sun-seekers and culture enthusiasts; it’s also a hotbed for advertisers’ opportunities. Agoda Agency Day shed light on the intricacies of the Thailand retail media landscape, offering advertisers a unique perspective on how to tap into the vibrant market. According to IAB’s research (2023), Projections indicate a global retail media network growth of 60% by 2027, emphasizing the strategic importance of Thailand. Moreover, a staggering 99% of Asia marketers plan to boost spending on retail media in the next 12 months, highlighting the sector’s increasing relevance. With Agoda leading the way, advertisers have a prime chance to capitalize on Thailand’s dynamic retail landscape and stay ahead in this evolving marketplace.

Unleashing the Power of Agoda’s Media Solutions

Agoda isn’t just a travel platform; it’s a powerhouse of media solutions waiting to elevate your campaigns. The event showcased the wide array of advertising opportunities available on Agoda, ranging from display advertising to content marketing. Advertisers gained insights into crafting personalized and impactful campaigns that seamlessly integrate into the user experience. With Agoda’s innovative approach to media solutions, you have the flexibility to tailor your messages to specific audience segments, ensuring your brand stands out in the crowded travel landscape.

A Peek into the Unique Agoda Customer Journey

What sets Agoda apart is its commitment to delivering a seamless and personalized customer journey. During Agoda Agency Day, we took a closer look at the unique traveler journey on the platform. From inspiration to booking and post-trip engagement, Agoda’s ecosystem offers advertisers the chance to engage with customers at every touchpoint. Understanding the flow of the Agoda customer journey allows advertisers to create campaigns that resonate at each stage, building lasting connections with travelers and turning them into loyal customers.

“Agoda Agency Day was a treasure trove of insights, unveiling the untapped potential of travel marketing in a post-pandemic world. Advertisers and media agencies, gear up to leverage Agoda’s robust media solutions, understand the nuances of the Thailand retail media landscape, and ride the wave of travel trends shaping the future. The journey has just begun, and Agoda is your trusty guide to navigating the exciting terrain of travel marketing.”

Let’s make every campaign an unforgettable adventure!

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!