Story via Skift

Agoda’s growing focus on the Indian market includes collaborations with partners like Snapdeal, appointing Ayushmann Khurana as their brand ambassador, and launching their first TV ad in India, as the company recognizes the importance of aligning with India’s strong tech focus and delivering high standards of customer service.

–  Peden Doma Bhutia

In the latest episode of the Skift India Travel Podcast, Krishna Rathi, country director of Agoda in India, in conversation with Skift Asia Editor Peden Doma Bhutia, talks about the online travel company’s growing focus on India. Agoda launched its first-ever television commercial in India last week. Echoing Agoda CEO Omri Morgenshtern’s thoughts, Rathi notes that there’s a strong alignment between Agoda’s core values and the Indian market.


Agoda has recently made significant moves in the Indian market, including appointing Ayushmann Khurana as their brand ambassador, launching their first TV ad in India, and forming a partnership with Snapdeal.

Rathi explains that one of Agoda’s key strategies in India is to collaborate with various partners, given the rich startup ecosystem and the large number of users already online. They aim to tap into Snapdeal’s user base to offer Agoda’s services to a wider audience, particularly in tier two and tier three cities.

On the impact of celebrity endorsements on brands in India, where film and cricket celebrities have a significant influence on consumer trust and brand recognition, Agoda’s collaboration with Ayushmann Khurana is seen as a way to make the brand more endearing to Indian consumers.

The conversation delves into the changing travel trends in India, with an increasing number of people, including the middle class, traveling more frequently. The post-Covid era has seen a surge in domestic and international travel, driven by a newfound love for travel and the economic stability of the Indian market. India is now a focus market for various countries, including those in the subcontinent.

Rathi also emphasizes the role of family travel in India and highlights how Indian travelers often explore destinations closer to home. He notes that the frequency of travel has increased, and international tourists are also showing a growing interest in India.

Regarding Agoda’s alignment with the Indian market, Rathi explains that Agoda recognizes India’s strong tech focus and has set up a global tech center in the country. India’s mobile-first approach and smartphone adoption have positioned it as one of the largest markets for mobile app adoption.

The Agoda India chief acknowledges the importance of delivering value for money and high standards of customer service in India. Agoda invests in understanding customer feedback and continuously strives to provide the best deals for its customers.

In terms of future developments, Agoda is working to make it easier for partners to list their properties on their platform and is also focusing on promoting sustainable tourism. On the consumer side, it aims to continue offering the best prices and is expanding its advertising campaigns to reach more Indian consumers, like the one with Ayushmann Khurana.

這篇文章對您有幫助嗎?

%

%

感謝你分享對這篇評鑑的看法!

感謝您的回饋!請寫下您的意見。
很抱歉。可以和我們說明原因嗎?

Recommended reads

Empowering Industry Professionals in Cebu, Philippines: Successful Hotel Sustainability Training in Collaboration with GSTC and USAID

Empowering Industry Professionals in Cebu, Philippines: Successful Hotel Sustainability Training in Collaboration with GSTC and USAID

Empowering Industry Professionals in Cebu, Ph ...

Agoda, in partnership with GSTC and USAID, successfully concluded a Hotel Sustainability Training for Industry Professionals, held in Cebu, Philippines.

Agoda, in partnership with GSTC and USAID, successfully concluded a Hotel Sustainability Training fo ...

Unlock YCS: Maximize your potential & boost efficiency

Unlock YCS: Maximize your potential & boost efficiency

Unlock YCS: Maximize your potential & bo ...

Boost your property’s efficiency through YCS: Join a walkthrough session of YCS. | Learn what Analytics and Opportunity Center have to offer. | Live Q&A session with YCS professionals.

Boost your property’s efficiency through YCS: Join a walkthrough session of YCS. | Learn what Anal ...

Successful Hotel Sustainability Training in partnership with GSTC and USAID empowers industry professionals in Colombo, Sri Lanka

Successful Hotel Sustainability Training in partnership with GSTC and USAID empowers industry professionals in Colombo, Sri Lanka

Successful Hotel Sustainability Training in p ...

Successful Hotel Sustainability Training in partnership […]

Successful Hotel Sustainability Training in partnership […]

Discover the latest market & travel trends

Discover the latest market & travel trends

Discover the latest market & travel tren ...

Stay in the know of market trends to stay ahead of your competition: Explore the latest market trends and traveler behaviors | Get tips on optimizing your property’s performance | Live Q&A session with industry experts

Stay in the know of market trends to stay ahead of your competition: Explore the latest market trend ...

Q3 2024 Webinars

Q3 2024 Webinars

Q3 2024 Webinars

We're excited to announce a series of exclusive livestream events designed to help you stay ahead in the market.

We're excited to announce a series of exclusive livestream events designed to help you stay ahead in ...

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel

Agoda’s Eco Deals Survey: 4 in 5 travelers ...

Agoda’s Eco Deals Survey: 4 in 5 travelers care about m […]

Agoda’s Eco Deals Survey: 4 in 5 travelers care about m […]

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Council (GSTC) collaborate for Hotel Sustainability Training in Jaipur

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Council (GSTC) collaborate for Hotel Sustainability Training in Jaipur

Agoda, United States Agency for International ...

Agoda, United States Agency for International Developme […]

Agoda, United States Agency for International Developme […]

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry

Agoda, USAID, and GSTC conducted sustainabili ...

Agoda, USAID, and GSTC conducted sustainability trainin […]

Agoda, USAID, and GSTC conducted sustainability trainin […]