為什麼完整內容很重要?
什麼是內容?
這是您的房產清單中的所有資訊 – 包括設施、設施、服務、評論和圖片。它還包括其他資訊,如保單、說明和您的財產描述。
為什麼內容很重要?
內容的品質和完整性將決定您獲得多少預訂。 遊客 每天搜索Agoda,尋找他們完美的財產。他們選擇的住宿很可能是那些符合他們的需求的內容,以及他們正在尋找在理想的住宿。
請記住:對於旅行者來說,您的內容是您的財產。
由於大多數旅客在預訂時傾向於比較價格相同的房產,每個房產的內容都會以相同的價格創造感知價值。您在內容中包含的每一個專案都可能區分獲得預訂或錯過預訂。
內容分數是多少?
內容分數是 Agoda 為您在 Agoda 上列出的屬性提供內容健康方面的便捷整體衡量標準。您可以隨時將內容分數稱為一種簡單的方法,以便查看是否有任何內容缺失且可以改進的區域。
內容分數通過組合 4 個元素進行測量:
- 屬性級別內容
- 房間級別的內容
- 照片
- 兒童政策
屬性級別內容
物業級別的內容是指所有客人都可以使用的財產的共同功能和產品,如游泳池、健身設施或餐館。鼓勵您填寫並定期更新以下所有部分的資訊:
酒店設施– 研究表明,增加更多的酒店設施資訊可以增加您的預訂高達10%!
- 更新有關酒店提供的所有設施和服務的資訊,如餐廳、Wi-Fi、寵物政策、吸煙政策、停車場等。
- 瞭解更多關於哪些設施是最重要的旅客在這裡。
語言– 讓客人知道您的酒店工作人員使用哪些語言。這對吸引來自其他國家的旅客尤其重要。
運動和娛樂– 客人喜歡知道他們可以享受什麼活動,而留在您的財產。
- 更新有關健身、游泳池和水療設施的資訊。
- 提及任何特殊的運動或活動。
有使用的資訊– 填寫其他有用的資訊旅行者通常尋找。
- 機場轉機費 – 您的酒店是否提供機場轉機服務?如果是,是免費還是收費?
- 早餐費 – 提供早餐嗎?早餐是免費的嗎?
- 辦理登機手續和退房時間。
房間級別的內容
房間等級的內容是指每個房間類型中可用的屬性和產品。房間設施、大小、景觀和床位配置是每個房間類型的關鍵內容。請務必更新以下資訊:
客房設施– 讓客人瞭解客房內提供的所有設施。
- 這包括洗髮水、牙刷和發刷等浴室設施,以及迷你酒吧或熨燙設備。
房間詳情 – 客人希望瞭解更多有關每個房間類型。
- 客房景觀• 客人可以在窗外看到哪種類型的景觀,如湖泊、海灘、自然、海洋、街道、游泳池、公園、城市?
- 房間大小– 房間的測量標準是什麼,包括陽臺,在平方米?
- 床配置– 客房內提供哪些床型:單人床、特大號床、雙人床、雙層床?
照片
照片對您的內容評分至關重要,但更重要的是,當旅行者流覽預訂哪些酒店時,它們對他們很重要。您需要:
- 高品質的照片,符合以下準則:
-
- 最低解析度為 800 x 600
- 僅限 JPEG 或 PNG 格式
- 景觀定位
- 僅限彩色照片
- 屬性等級的照片– 我們推薦至少 24 張照片。
- 房間級照片– 我們建議每個房間類型至少 4 張照片。
兒童政策
您的孩子政策可以為您的財產增加競爭優勢。它讓客人知道誰被允許在您的酒店,並確定哪些房間和財產將在搜索頁面上顯示,當家庭旅客搜索房間。如果您的孩子政策設置不準確,潛在客人甚至可能根本看不到您的客房或房產。
哪裡可以看到我的內容分數?
您的內容分數顯示在您的製作報告上。在那裡,您可以查看您目前的內容性能以及應添加哪些類別的內容以提高內容分數的細目。
檢視您的內容評分報告:
- 下載YCS移動應用程式
- 在儀表板選項卡下,按下「產生」和「查看」
- 進入最後一頁檢視內容評分報告
有關內容分數以及如何更新每個內容元素的更多資訊,請參閱內容分數指南
經常問的問題
如果無法下載或查看YCS 移動應用程式上的內容分數,該怎麼辦?
如果您在存取行動應用程式上的內容分數報告有困難,請聯絡您的市場經理並告知他們有關問題的資訊,或透過YCS網站上的支援按鈕聯繫支援團隊
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