参画企業:旅の目的地として台湾を宣伝するという同じ目標の下、宿泊施設4軒が参加したキャンペーン。

 

課題:台湾協同キャンペーンは、協同での広告の力を活用することで、台湾の観光地としての認知度を高めることを目標に掲げました。本キャンペーンでは、宿泊施設4軒とともに、台湾を特集する広告を打ち出すことで、旅の目的地としての台湾をアピール。

 

 

 

 

 

広告タイプ:

(1) Agoda Media Solutionsをコンテンツマーケティングおよびメディアパートナーとして利用し、台湾協同キャンペーンをアピール.

(2) Agoda Media Solutionsの独自データ/旅行動向を使用することで、最適なキャンペーンエンゲージメントの実現をサポート。象となる顧客層に台湾協同キャンペーンのバナーを効果的に表示して、最大限のエンゲージメントレベルを確保.

(3) アゴダのプラットフォームにおいて、あらゆるユーザージャーニーの段階から台湾協同キャンペーンを体験できるよう、プラットフォーム掲載のオーダーメイド型トラベルガイド(コンテンツマーケティング素材)を作成。

 

結果:

(1) メディアバナーの表示回数40万回を達成(インプレッションシェア100%)

(2) 台湾協同キャンペーンと宿泊施設4軒のバナーによる費用対効果5.5倍

(3) アゴダ上の当該施設掲載ページへのクリックスルー率0.12%

(4) キャンペーン中、需要が平均して80% UP

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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