Company: A campaign in which four properties joined under the same goal of promoting Taiwan as a destination.

 

Challenge: Taiwan Co-Op campaign aims to increase awareness for tourism destinations in Taiwan by leveraging the power of co-operative advertising. The campaign involves promoting Taiwan as a destination by featuring them in advertisements alongside the 4 hotel properties.

 

 

 

 

Solutions:

– Use Agoda Media Solutions as a content marketing and media partner to promote the Taiwan Co-Op Campaign.

– Using Agoda Media Solutions’ 1st party proprietary data/Travel Trends helped achieve optimal campaign engagement and effective display for Taiwan Co-Op Campaign’s banners to targeted audiences, ensuring maximum engagement levels.

– A custom on-platform travel guide (as part of content marketing offering) helped cover aspects of the user journey on Agoda to the Taiwan Co-Op Campaign.

 

Results:

400k impressions were delivered to their media banners with 100% successfully served.

X5.5 Return on Ad Spend was generated by these banners for Taiwan Co-Op Campaign with 4 properties participating.

0.12% Click-Through-Rate onto their Agoda Hotel Page.

Average of 80% increase for demand uplift during the campaign.

 

 

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

Was this article helpful?

%

%

Thanks for your feedback!

We're happy to hear that! Please tell us more.
Sorry about that. Could you tell us why?

Recommended reads

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel

Agoda’s Eco Deals Survey: 4 in 5 travelers ...

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel As travelers venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 77% of travelers care about more sustainable travel. Respondents highlighted that financial incentives, the […]

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel As travelers venture ...

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Council (GSTC) collaborate for Hotel Sustainability Training in Jaipur

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Council (GSTC) collaborate for Hotel Sustainability Training in Jaipur

Agoda, United States Agency for International ...

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Council (GSTC) collaborate for Hotel Sustainability Training in Jaipur     Digital travel platform Agoda collaborated with the United States Agency for International Development (USAID) and the Global Sustainable Tourism Council (GSTC) to organize a Hotel Sustainability Training for industry professionals from 28 […]

Agoda, United States Agency for International Development (USAID), and Global Sustainable Tourism Co ...

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry

Agoda, USAID, and GSTC conducted sustainabili ...

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry   Digital travel platform Agoda organized a Hotel Sustainability Training for industry professionals with the United States Agency for International Development (USAID) and the Global Sustainable Tourism Council (GSTC) on May 30 and 31, 2024. This two-day training, held for the first time in […]

Agoda, USAID, and GSTC conducted sustainability training for Nepal’s hotel industry   Dig ...

Agoda, GSTC, and USAID partner to champion sustainability education for hotels in Asia

Agoda, GSTC, and USAID partner to champion sustainability education for hotels in Asia

Agoda, GSTC, and USAID partner to champion su ...

Agoda, GSTC, and USAID partner to champion sustainability education for hotels in Asia (left to right): Dr. Bryan Byrne, USAID/India Development Partnerships and Innovations Office, Director; Mr. Omri Morgenshtern, CEO, Agoda; Mr. CB Ramkumar, Vice Chair, GSTC.   Digital travel platform Agoda, the Global Sustainable Tourism Council (GSTC), and the United States Agency for International […]

Agoda, GSTC, and USAID partner to champion sustainability education for hotels in Asia (left to righ ...

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across ...

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuket, Hong Kong, Seoul and Tokyo

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuke ...

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Live ...

Thank you for joining us for industry insights from Agoda’s leaders!

Thank you for joining us for industry insights from Agoda’s leaders!

Protected: Agoda Partner Appreciation Night – Livestream

Protected: Agoda Partner Appreciation Night – Livestream

Protected: Agoda Partner Appreciation Night & ...

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session̵ ...

Agoda Manila hosts 'Coffee Session' for Growth Team Partners

Agoda Manila hosts 'Coffee Session' for Growth Team Partners