Company: A campaign in which four properties joined under the same goal of promoting Taiwan as a destination.

Challenge: Taiwan Co-Op campaign aims to increase awareness for tourism destinations in Taiwan by leveraging the power of co-operative advertising. The campaign involves promoting Taiwan as a destination by featuring them in advertisements alongside the 4 hotel properties.

Solutions:

– Use Agoda Media Solutions as a content marketing and media partner to promote the Taiwan Co-Op Campaign.

– Using Agoda Media Solutions’ 1st party proprietary data/Travel Trends helped achieve optimal campaign engagement and effective display for Taiwan Co-Op Campaign’s banners to targeted audiences, ensuring maximum engagement levels.

– A custom on-platform travel guide (as part of content marketing offering) helped cover aspects of the user journey on Agoda to the Taiwan Co-Op Campaign.

Results:

400k impressions were delivered to their media banners with 100% successfully served.

X5.5 Return on Ad Spend was generated by these banners for Taiwan Co-Op Campaign with 4 properties participating.

0.12% Click-Through-Rate onto their Agoda Hotel Page.

Average of 80% increase for demand uplift during the campaign.

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!