Artikel ini membimbing anda melalui landskap promosi Agoda dan cara promosi boleh digabungkan.

Apakah promosi?

Promosi adalah inisiatif pemasaran yang direka untuk meningkatkan tempahan melalui peningkatan keterlihatan. Promosi boleh merangkumi penempatan strategik dan pengiklanan di Agoda, tawaran istimewa atau diskaun untuk pelanggan, serta usaha pemasaran lain.

Jenis promosi

Agoda menawarkan pelbagai promosi, memberikan anda alat dan fleksibiliti untuk menarik lebih ramai pelanggan, menawarkan harga strategik semasa musim perjalanan puncak, atau mempromosikan penginapan anda untuk acara istimewa. Promosi boleh diaktifkan daripada setiap 3 jenis promosi:

  1. Promosi bermusim: Kempen promosi yang menyasarkan pengembara semasa acara atau cuti tertentu.
  2. Promosi penting: Promosi yang boleh disesuaikan mengikut keperluan anda.
  3. Promosi yang disasarkan: Promosi yang menyasarkan kumpulan pengembara tertentu berdasarkan 5 kategori: Produk, Kesetiaan, Geografi, Platform dan Beds Network.

Jadual di bawah ialah contoh promosi yang tersedia di YCS:

Bagaimanakah promosi boleh digabungkan

Jenis-jenis promosi boleh digabungkan, seperti yang digariskan di bawah, membantu anda menyediakan harga yang kompetitif dan meningkatkan tempahan. Stacking digunakan mengikut syarat setiap promosi, termasuk kelayakan pelanggan.

  • Promosi bermusim: Promosi bermusim boleh digabungkan dengan promosi Penting dan/atau Sasaran. Jika anda mengaktifkan lebih daripada satu promosi Bermusim, sila ambil perhatian bahawa promosi tersebut tidak boleh digabungkan, dan hanya satu promosi Bermusim akan digunakan pada satu-satu masa. Contohnya, jika anda mengaturkan Jualan Tahun Baru dan Super Wednesday dan pelanggan layak untuk kedua-duanya, sistem hanya akan menggunakan promosi yang menawarkan harga paling kompetitif.
  • Promosi penting: Promosi penting boleh digabungkan dengan promosi Bermusim dan/atau Sasaran. Jika anda mengaktifkan lebih daripada satu promosi Penting, sila ambil perhatian bahawa promosi-promosi ini boleh digabungkan bersama. Sebagai contoh, jika carian pelanggan layak untuk promosi Tempahan Awal dan Menginap Lama, diskaun yang ditunjukkan boleh digabungkan (kedua-dua promosi ditambah bersama).
  • Promosi yang disasarkan: Promosi yang disasarkan boleh digabungkan dengan promosi Bermusim dan/atau Penting. Jika anda mengaktifkan lebih daripada satu promosi Sasaran, sila ambil perhatian bahawa promosi-promosi ini hanya boleh digabungkan jika ia berasal dari kategori yang berbeza. Kategori promosi yang disasarkan termasuk Produk, Kesetiaan, Geografi, Platform dan Beds Network. Apabila anda menetapkan promosi Sasaran, klik pada “Butiran Penggabungan” untuk melihat kategori promosi dan diskaun maksimum yang akan ditawarkan apabila digabungkan dengan promosi Sasaran lain yang aktif. Ringkasan pengiraan yang ditunjukkan dalam “Butiran Penggabungan” tidak akan termasuk promosi Bermusim dan Penting anda yang aktif.

Ketiga-tiga jenis promosi boleh digabungkan apabila terma dan syarat membenarkannya. Lihat di bawah untuk contoh promosi gabungan:

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