本文將讓你了解Agoda的推廣活動,以及如何疊加這些推廣活動。

甚麼是推廣活動?

推廣活動是旨在透過提高可見度來增加訂單的市場營銷計劃。推廣活動包括在Agoda上的策略佈局和廣告、專為客戶提供的特別優惠或折扣,以及其他市場推廣行動。

推廣活動類型

Agoda提供多種推廣方式,讓你透過不同工具和靈活性來吸引更廣泛的受眾,在旅遊旺季提供具策略性的價格,或在特別活動中宣傳你的住宿。可從以下3種推廣活動類型中啟用推廣活動:

  1. 季節性推廣針對特定活動或節日的推廣活動。
  2. 基本推廣可根據你的需求度身訂造的推廣活動。
  3. 針對式推廣針對基於5個類別的特定旅客群而設的推廣活動:旅遊產品、會員、地域、平台和Beds Network。

.

下表為YCS可用的推廣活動示例:

如何疊加推廣活動

推廣類型可按以下所述進行疊加,助你提供具競爭力的價格並提高訂單量。推廣活動是否可以疊加須根據每個活動所列的條款,包括客人的活動資格。

  • 季節性推廣:

季節性推廣可以與基本推廣和/或針對式推廣進行疊加。如果你啟用多於一個季節性推廣,它們之間不可以互相疊加,並且在任何時候,客人只可套用一個季節性推廣活動優惠。例如,你設定了新年大特賣和超值星期三的推廣活動,客人都符合這兩個活動的資格,系統將只會套用提供最有競爭力價格的推廣活動。

 

  • 基本推廣:

基本推廣可以與季節性推廣和/或針對式推廣進行疊加。如果你啟用多於一個基本推廣,它們的活動優惠是可以互相疊加。例如,客人的搜尋條件符合早鳥和長住推廣活動,那麼所顯示的折扣就可以疊加 (即兩個推廣活動優惠可同時加入)。

 

  • 針對式推廣:
    針對式推廣可以與季節性推廣和/或基本推廣疊加。如果你啟用多於一個針對式推廣,它們必須來自不同類別才可同時套用。針對式推廣類別包括旅遊產品、會員、地域、平台和Beds Network。設定針對式推廣時,請點擊疊加詳情 (Stacking detail) 以查看該推廣活動的類別,以及它與其他已啟用的針對式推廣疊加時可提供的最大折扣。疊加詳情 (Stacking detail) 中顯示的計算概要不會包括你的季節性推廣和基本推廣活動。

在條款及細則都允許的情況下,全3種類型的推廣活動可疊加使用。請參閱以下示例以了解可疊加推廣:

聯絡我們

還是需要我們協助解決疑難?透過YCS的「需要幫手?」按鈕,或以其他方式聯絡我們。

Was this article helpful?

%

%

Thanks for your feedback!

We're happy to hear that! Please tell us more.
Sorry about that. Could you tell us why?

Recommended reads

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across Asia

Agoda celebrates Golden Circle Awards across ...

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuket, Hong Kong, Seoul and Tokyo

We're thrilled to share that Agoda has recently hosted the Golden Circle Awards at in Bangkok, Phuke ...

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Livestream

Agoda Partner Appreciation Night – Live ...

Thank you for joining us for industry insights from Agoda’s leaders!

Thank you for joining us for industry insights from Agoda’s leaders!

Protected: Agoda Partner Appreciation Night – Livestream

Protected: Agoda Partner Appreciation Night – Livestream

Protected: Agoda Partner Appreciation Night & ...

There is no excerpt because this is a protected post.

There is no excerpt because this is a protected post.

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session’ for Growth Team

Agoda Manila hosts ‘Coffee Session̵ ...

Agoda Manila hosts 'Coffee Session' for Growth Team Partners

Agoda Manila hosts 'Coffee Session' for Growth Team Partners

Agoda launches the 3rd edition Eco Deals Program at the ASEAN Tourism – Forum

Agoda launches the 3rd edition Eco Deals Program at the ASEAN Tourism – Forum

Agoda launches the 3rd edition Eco Deals Prog ...

Agoda, the global digital travel platform, announced at the ASEAN Tourism Forum (ATF) that it has broadened its collaboration with World Wide Fund for Nature (WWF), expanding its Eco Deals Program to support eight conservation projects across Southeast Asia.

Agoda, the global digital travel platform, announced at the ASEAN Tourism Forum (ATF) that it has br ...

Agoda Manila hosts “Bites & Insights” for Partners

Agoda Manila hosts “Bites & Insights” for Partners

Agoda Manila hosts “Bites & Insigh ...

Partners feast on Bites & Insights in Manila

Partners feast on Bites & Insights in Manila

Agoda Partner Appreciation Night

Agoda Partner Appreciation Night

Agoda Partner Appreciation Night

Join us on 2 February from 18:00 (GMT+7) for industry insights from Agoda’s leaders.

Join us on 2 February from 18:00 (GMT+7) for industry insights from Agoda’s leaders.

Jet-set into 2024: Agoda shares travel ideas for a year of new discoveries!

Jet-set into 2024: Agoda shares travel ideas for a year of new discoveries!

Jet-set into 2024: Agoda shares travel ideas ...

As the new year begins, Thai travelers may find themselves curating their resolutions list, encompassing a wide range of aspirations from eating healthier and indulging in new experiences to reading more.

As the new year begins, Thai travelers may find themselves curating their resolutions list, encompas ...