Company: Duty Free Retailer
Challenge: With previous campaigns, this client didn’t effectively capture potential customers at the right moment.
Solutions:
– Building multiple audiences across all of the client’s chosen major airports and targeted known travelers via Agoda 1st proprietary data.
– Using Social Media Audience Extension to optimize campaign engagement. This ensures effective social media ads, reaching targeted audiences and maximizing engagement levels.
Results:
50% Click-Through-Rate (CTR) higher than benchmarked.
>10% increase in sales online and in-store.
Key Achievements:
Usage of Agoda’s audience extension on advertiser’s social media account to capture the right target audience’s attention,
thereby boosting click-through rates.
If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!
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