Company: Duty Free Retailer

 

Challenge: With previous campaigns, this client didn’t effectively capture potential customers at the right moment.

 

 

 

 

 

 

 

 

Solutions:

– Building multiple audiences across all of the client’s chosen major airports and targeted known travelers via Agoda 1st proprietary data.

– Using Social Media Audience Extension to optimize campaign engagement. This ensures effective social media ads, reaching targeted audiences and maximizing engagement levels.

 

 

 

 

Results:

50% Click-Through-Rate (CTR) higher than benchmarked.

>10% increase in sales online and in-store.

Key Achievements:

Usage of Agoda’s audience extension on advertiser’s social media account to capture the right target audience’s attention,

thereby boosting click-through rates.

 

 

 

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!

 

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