本文將帶您了解Agoda的促銷方案以及如何合併促銷優惠。

什麼是促銷方案?

促銷方案的目的是透過提高知名度來增加訂單量的行銷方式。促銷方案包括Agoda上的策略性佈局和廣告、針對顧客提供特別優惠或折扣以及其他行銷活動

促銷方案類型

Agoda提供多種促銷方案,透過彈性靈活的工具和優惠為您吸引更廣泛的受眾,在旅遊旺季進行策略性定價,或在特殊節日時推廣您的住宿。您可啟用以下3種促銷方案類型:

  1. 季節促銷:在特定活動或節假日期間針對旅客提供促銷優惠。
  2. 基本促銷:可根據您的需求自訂促銷方案。
  3. 鎖定促銷:根據以下5種類別,針對特定客群提供促銷優惠:產品方案、會員、區域、平台和Beds Network。

 

下表為YCS上提供的促銷方案範例:

 

如何合併促銷方案?

您可以合併不同種促銷方案(如下所述),提供具競爭力的價格並增加訂單;而套用合併需根據各促銷方案的條件(包括顧客是否符合資格)而定。

  • 季節促銷:

季節促銷方案可與基本促銷和/或鎖定促銷合併。若您啟用多個季節促銷,將無法合併使用,並只會套用一項季節促銷。例如,如果您設定了新年特賣和超值星期三,而顧客同時符合這兩項優惠資格,則系統只會套用提供最具競爭力價格的促銷方案。

 

  • 基本促銷:

基本促銷方案可與季節促銷和/或鎖定促銷合併。若您啟用多個基本促銷,這些促銷方案可以合併套用優惠。例如,若搜尋的顧客同時符合早鳥優惠和長住方案的條件,則顯示的折扣可以合併(疊加兩種促銷方案)。

 

  • 鎖定促銷:
    鎖定促銷方案可與季節促銷和/或基本促銷合併。若您啟用多個鎖定促銷,只有屬於不同類別的促銷方案才能一起套用。鎖定促銷類別包括產品、會員、區域、平台和Beds Network。設定鎖定促銷時,點擊「合併折扣詳情」以查看促銷方案類型,以及與其他啟用中的鎖定促銷方案合併時提供的最大折扣。「合併折扣詳情」中顯示的計算摘要不包括您啟用中的季節促銷和基本促銷方案。

在條款與規範允許的情況下,所有3種類型的促銷方案均可合併。請參閱下方合併促銷方案範例:

聯絡我們

需要其他解決方案嗎?透過YCS的「小幫手」按鈕或以其他方式聯絡我們。

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