甚麼是贊助住宿排名?
贊助住宿排名 (SL) 是唯一一套可以保證你在Agoda平台 (包括網站和App版) 搜尋結果排名的營銷方案。 只要加入,你就可保證得到頭3位或頭15位*的排名 (視你的選擇而定),更可透過指定地點標籤和入住日期來加強目標定位。 很多合作夥伴住宿都喜歡利用贊助住宿排名,在合適時機把握旺季良機,加強競爭優勢,或在住宿有最新發展時加以宣傳。 穩佔搜尋結果較前排名有助你強化品牌可信度,確保住宿可獲潛在客人看見。 *頭3位是指在Agoda搜尋結果頁面中的第1至3位出現,而頭15位則是指第11至13位。 事實證明,贊助住宿排名為住宿帶來卓著成果! 平均來說,選擇頭3位排名保證、由2024年1月1日起持續至少30天的推廣活動有以下成果:
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- +124% 曝光次數
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- +32% 點擊次數
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- +23% 訂單量
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- 投資回報率 (ROI) 提升13倍
贊助住宿排名推廣活動操作起來既透明又靈活,絕無任何隱藏費用。 我們建議你提前規劃推廣活動,以免你所在城市和/或地區的排名位置售罄。 贊助住宿排名費用是以漸進式佣金的方式計算 (亦即「每張訂單費用」)。由於市場需求瞬息萬變,我們恕未能以「固定比率*」方式計算有關費用。雖然如此,你會在建立推廣活動期間看到「每張訂單費用」和實時預計表現,以便把推廣活動的「每張訂單費用」調整至合適水平。 想知更多關於如何建立贊助住宿排名推廣活動,請參閱以下部分: 如何參與贊助住宿排名計劃? *顧名思義,「固定比率」是指在計算佣金時採用固定比率,例子有Agoda增長計劃基本版 (10%)、標準版 (12%) 和至尊版 (15%) 方案。 就贊助住宿排名計劃來說,你在設定推廣活動時所看到的「每張訂單費用」會根據住宿所在地和對應之市場需求而定。
住宿如何從贊助住宿排名計劃中受益?
贊助住宿排名是唯一一個保證搜尋結果頁面排名的Agoda營銷計劃,有助你提高曝光度。
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- 在Agoda提升搜尋結果排名 在所在城市/地區穩佔搜尋結果頁面頭3位或頭15位*,提升住宿排名。 進佔搜尋結果較前位置可進一步推高你住宿的可信度,從而持續吸引眾人目光和正面之預訂後評價。 Agoda有90%預訂是屬於搜尋結果頭5位的住宿,因此參與贊助住宿排名計劃可以幫助你的住宿實現增長。 *頭3位是指在Agoda搜尋結果頁面中的第1至3位出現,而頭15位則是指第11至13位。
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- 加強曝光度 你將可進佔有利排名,在客人搜尋你所在城市/地區*時搶先出現,有效吸引更多旅客青睞。 贊助住宿排名將會幫助你脫穎而出,成為有意預訂之客人的心頭好。 請即行動,為吸引更多訂單做好準備! 客人如果曾經在搜尋結果前排中見過你的住宿,往往會在未來規劃行程時更樂意預訂。 *請留意,在設定推廣活動時,你可選擇城市和/或地區。
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- 理想機遇,靈活推廣活動設定方式 在最有需要時吸引訂單! 贊助住宿排名讓你把握最新市場動向, 在當地節日、國際活動和全球旅遊旺季時加強競爭優勢。 你亦可利用贊助住宿排名來宣傳住宿最新發展 (例如品牌形象更新、住宿內部翻新或全新特色/設施)。 推廣活動的日期、持續時間、目標排名和搜尋關鍵字皆可自由選擇,靈活度更佳。
如何參與贊助住宿排名計劃?
在你建立贊助住宿排名推廣活動時,不妨留意預計表現的變化,看看不同選項所帶來的效果。 這些實時預計可幫助你建立符合業務需要的推廣活動,同時全面掌握「每張訂單費用」(可在推廣活動概覽下的「付款」查看)。 一如上文所述,「每張訂單費用」是以漸進式佣金的方式計算,受市場需求波動影響。 你可透過更改推廣活動設定來調整「每張訂單費用」,從而對營銷預算有更全面的控制。 你亦可預先查看推廣活動開支總計,方法是在付款方式選擇信用卡付款或銀行轉帳。 然後,你便可在頁面右邊看到最新開支總計。
- 前往YCS >> 增長計劃 >> 贊助住宿排名。
- 選擇推廣日期 在日曆拖曳藍色箭頭,選擇推廣活動所涵蓋的入住日期。 選擇推廣日期之後,你可在右邊選擇目標排名:頭3位或頭15位。 請留意,有些入住日期的排名位置可能會售罄。 因此,你應及早設定推廣活動,鎖定排名!
- 選擇搜尋關鍵字 點擊住宿所在城市/地區的相關方格 (視YCS所載的住宿地址而定),決定是否在推廣活動中包括某個搜尋關鍵字。如方格有藍色外框,則代表該關鍵字會用於推廣活動中。 請至少選擇一個關鍵字。
- 選擇付款方式 我們有三種付款方式可供選擇: 按每張訂單付款、信用卡付款和銀行轉賬。 請留意,信用卡付款和銀行轉賬付款方式不一定在全部國家/地區提供。 想維持平均每日房價 (ADR) 在一定水平的住宿可選擇以信用卡付款和銀行轉賬付款,以把營銷預算分配至一筆過*的贊助住宿排名金額。
- 按每張訂單付款 每張訂單的費用將從每次預訂的應付金額中扣除。 當你在YCS確認可收款訂單的金額,我們會自動扣除贊助住宿排名的每張訂單費用。 請留意,「按每張訂單付款」會套用至所有在推廣活動期間作出、入住日期與推廣日期吻合的訂單。 如選擇「按每張訂單付款」,你可選擇在推廣活動完結時自動延期。 如果有適用的條件,且每次預訂費用相同,你的推廣活動將會於結束時延期。 自動續期可隨時取消。 如要啟用此選項,請到「付款」剔選方格。
- 信用卡付款 預先一筆過付清推廣活動費用, 此後不再額外收費。
- 銀行轉賬 預先以發票一筆過付清推廣活動費用, 此後不再額外收費。*一筆過金額是以你所在城市在過去60至150天的總交易額計算而成。 如你的城市需求較高,我們或會對所收金額施加乘數。
- 檢視推廣活動詳情,包括預計表現、推廣日期、目標排名、搜尋關鍵字和付款方式。 如你有折扣碼,則請到「付款」的文字欄位中輸入折扣碼,然後按套用。
- 確認無誤後,點擊建立推廣活動。
我可在哪裡查看住宿在贊助住宿排名計劃上的表現?
要查看正在進行之贊助排名推廣活動的表現,請前往: YCS >> 增長計劃 >> 推廣活動。 然後,點擊贊助排名推廣活動所在的行,查看相關表現數據。 在贊助排名表現主選單,你會看到以下資訊和數據:
- 概覽:
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- 推廣活動名稱、號碼、每張訂單費用和收款方式
- 推廣活動詳情:
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- 推廣日期 (推廣活動涵蓋的入住日期)、提升後排名 (你在建立推廣活動時選擇的目標排名) 和搜尋關鍵字 (城市和/或地區)
- 業績表現:
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- 客房晚數是指符合推廣活動條件的全部已預訂入住晚數。
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- 收益是指扣減推廣方案所帶來訂單之佣金後的淨收入總額。
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- 價錢是指符合推廣活動條件的總預訂費用。
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- 曝光次數是指用戶在搜尋結果頁上看到你住宿的次數。
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- 點擊次數是指用戶在搜尋結果頁上看到你住宿後點擊的次數 (點擊率則是由曝光轉化成點擊的比率)。
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- 訂單量是指符合推廣活動條件的訂單數量 (轉換率則是點擊轉化為實際訂單的百分比)。
轉換率可幫助你得知投資回報率 (ROI),從而決定推廣活動的設定方式是否適合你的住宿。 如投資回報率太低,不妨考慮在設定下一次贊助排名推廣活動時更改部分選項。
- 進階選項
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- 在此推廣活動結束時讓其自動續期 如你的付款方式是「從訂單扣款」,你可選擇是否啟用自動續期功能。 如選擇啟用自動續期,我們會在條件適合且每次預訂費用相同的情況下自動為推廣活動延期。 自動續期功能可隨時停用。
如何改善住宿在贊助住宿排名計劃上的表現?
為確保贊助住宿排名計劃成效,實現理想表現,請花點時間檢視你住宿在YCS的內容評分 (YCS >> 業績表現 >> 數據分析 >> 內容評分),按需要調整內容。 除了透過贊助住宿排名計劃實現排名保證,顧客亦會分析你的住宿並與競爭對手比較,從而作出最終決定。 以下的因素會影響顧客決定:價格、優惠、住宿品質、真實評價和取消政策。 我們鼓勵所有合作夥伴住宿應考慮這些因素,確保可以透過贊助住宿排名計劃帶來更佳推廣效果。 其他實用建議:
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- 及早建立贊助住宿排名推廣活動鎖定理想排名,把握市場需求先機。 排名位置在熱門入住日子可能會售罄,有買趁早!
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- 確保最新的空房量和房價已上載至YCS。 請小心檢查贊助住宿排名推廣活動的入住日期,確保有關日期的排名位置仍有名額,以免失望而回!
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- 建立推廣活動時,兼顧搜尋城市和地區兩方面的關鍵字。 這種做法讓你以單一推廣活動實現兩次搜尋排名提升,節省開支。
FAQs
Sponsored Listing campaigns are best viewed as short-term boosts on top of other marketing solutions you may already have active. In that sense, your property may benefit from enhanced performance when bundled with Agoda Growth Program (AGP), Agoda Growth Express (AGX), or Agoda Intelligence (AI).
- Agoda Growth Program
Agoda Growth Program is a comprehensive, multi-channel marketing solution. As Agoda Growth Program has a more broad-based and general marketing reach, it can be strategically beneficial to stack Sponsored Listing campaigns at specific times to enhance the benefits of both marketing solutions. However, long-term participation is recommended for Agoda Growth Program in order to maximize the gains in impressions, revenue, and room night growth.
Through Agoda Growth Program, you will be awarded with a Preferred Partner badge, visible on your property listing on both the Search Results page and Property Page. If you also have an active Sponsored Listing campaign, the Preferred Property badge will be included in the Top 3 or Top 15 placement that you select, further signifying your property’s credibility and trustworthiness. - Agoda Growth Express
Agoda Growth Express focuses on a targeted marketing approach, allowing campaigns to be customized based on parameters such as travel dates or customer origin. This flexibility ensures that your marketing reaches the right customers at the right time. Additionally, Agoda Growth Express is commitment-free, enabling you to edit or stop campaigns as needed in response to market changes or unexpected situations.
Sponsored Listing campaigns complement Agoda Growth Express by providing a guaranteed search ranking for city and/or area search terms, securing top placement in search results. Combining these two marketing solutions enhances your property’s exposure, maximizing visibility and potential bookings through a dual approach. - Agoda Intelligence
One of the primary benefits of our Agoda Intelligence program is a commission reduction. As Sponsored Listing is paid by an increase in commission (if the pay per booking payment method is selected), the Agoda Intelligence program essentially provides a discount on Sponsored Listing campaigns through its offering of a reduced commission amount. Bundling Sponsored Listing + Agoda Intelligence allows you to offset your incremental costs while still benefiting from targeted marketing solutions. Furthermore, Agoda Intelligence tools can provide valuable, data-driven insights into customer behavior and market trends, helping you to better optimize your Sponsored Listing campaign slot and details for improved performance.
Agoda Intelligence also offers automated rate optimization and advanced rate management tools to strengthen your pricing strategy. By automatically adjusting rates to match or beat your competitors, Agoda Intelligence ensures that your best possible rates are always displayed to potential customers. With Sponsored Listing providing increased visibility and Agoda Intelligence ensuring optimized rates, your impressions and engagement will lead to higher conversion rates and revenue. Note that Agoda Intelligence rate adjustments are fully transparent and can be disputed if deemed necessary.
Once created, Sponsored Listing campaigns are generally non-refundable or supported for deactivation. However, if there are outstanding circumstances that make it necessary to deactivate your Sponsored Listing campaign, please contact us directly via the YCS Need Help Button or other methods to request for deactivation. Requests will be considered on a case-by-case basis.
If your Sponsored Listing has the option for automatic renewal activated, note that you can cancel the renewal any time before the campaign ends. Navigate to YCS >> Campaigns, then click on the row that shows the Sponsored Listing campaign for which you would like to cancel automatic renewal. Under Advanced options find the option for Automatically renew this campaign when it ends, then click the toggle to turn this option off.
Agoda cannot manage Sponsored Listing campaigns on your behalf. To ensure continued success throughout your campaign, we recommend monitoring the performance through YCS on a regular basis. If there are any issues with your Sponsored Listing campaign, please contact us via the YCS Need Help Button or other methods.
If there is an issue with your Sponsored Listing campaign, please contact us via the YCS Need Help Button or other methods.
All bookings with a check-in date that falls within your Sponsored Listing campaign slot and matches the relevant search criteria will be considered as having been generated by the campaign. For a total number of bookings generated by the campaign, navigate to YCS >> Campaigns, then click on the row that shows the Sponsored Listing campaign for which you would like to view the bookings count. On the performance dashboard, in the third and fourth rows, you will see the total number of Room nights and Bookings attributed to this specific campaign.
Your Sponsored Listing campaign will automatically be named with the search term that you select (city and/or area). When viewing your Sponsored Listing campaigns on the Campaigns page, note that you can determine the specific campaign by the details shown under the campaign name, including the campaign dates and cost per booking (or total cost). At this time, we do not offer the ability to customize campaign names.
No, your payment method cannot be changed after you have created your Sponsored Listing campaign. For related inquiries, please contact us via the YCS Need Help Button or other methods.
Once a Sponsored Listing campaign has been created, it cannot be edited or changed through YCS, regardless of whether the campaign has started yet or not. If you need to make changes to your campaign, please note that the only adjustments that can be made are to the campaign’s check-in dates. To do so, please contact us directly via the YCS Need Help Button or other methods.
Sponsored Listing helps to enhance the effectiveness of your other active promotions by ensuring that customers see the discounts being offered if their search has overlapping criteria.
Growth programs, including Sponsored Listing, are considered as marketing solutions.
Promotions, including Essential, Seasonal, and Targeted, are considered as customer discounts.
Activating promotions that are relevant to your property’s business needs will further complement your participation in Sponsored Listing as your best prices will be presented in accordance with your campaign’s targeting parameters. The increased visibility offered through Sponsored Listing then improves your opportunities for conversion, as a higher percentage of customers book your property.
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