在這篇文章中,你將了解Agoda上的住宿簡介。 

什麼是住宿簡介? 

 住宿簡介包含你住宿的主要資訊和賣點。閱讀簡介後,用戶應該會對你住宿包括位置、房型、設施服務等方面的資訊有大致了解。資訊豐富且清楚易懂的簡介會使你的住宿更勝一籌,有望吸引更多訂單。 

 

如何更改住宿簡介? 

根據你提供的數據和資訊,Agoda將透過算法自動生成一份住宿簡介。你也可選擇手動添加自己的住宿簡介。你可點擊YCS的「需要幫手?」按鈕,向住宿服務團隊發送英文版的住宿簡介;如果希望提供當地語言版本的簡介,亦可一併發送。 

 

 住宿簡介要求 

  • 字數上限為160字。 
  • 內容必須獨一無二,即不得抄襲其他網站(涉及版權)。 
  • 住宿簡介必須為段落格式。不接受其他格式(例如:不接受項目符號、截圖、網站連結等)。 
  • 內容必須以第三人稱撰寫(不可使用「我」或「我們」)。 
  • 推薦內容包括住宿地點、設施服務、酒店特色,以及其他獨特賣點。 
  • 內容中不得包含如何前往住宿的說明、公告、政策,或關於設施服務、餐廳、特別優惠、營業時間等資訊與內容。 
  • 內容應清晰易懂——不含花哨的語言、重複的內容、過多的形容詞,或大量房型介紹。 
  • 請勿提及競爭對手或其他住宿。 
  • 根據你的需求,我們的內容管理團隊會盡可能在最終的簡介中提供所有必要、對客人實用,且符合我們相關規定的資訊。Agoda團隊添加的簡介為最終版本。  

 

 

住宿簡介滿分示例 

 

每段均應包含一句提供住宿類別的總結性語句。很多用戶僅會閱讀住宿簡介的第一句話,因此請務必在首句中提供最重要的資訊。在簡介的最末,你應對整段內容進行總結,使旅客能感受到你的住宿是其假期或差旅途中不可或缺的一部分。 

 

住宿類別總結 

在構想旅行中的住宿時,大多數旅客的心中都有一個寬泛但標準化的住宿分類。因此,立刻告知用戶你的住宿所屬類別非常重要。 

  • 根據不同旅客出行目的定義的各類住宿:中轉酒店、商務和會議酒店、汽車旅館、海灘度假村等。說明住宿類別後,用戶立刻便會知道你的住宿是否符合其旅行目的。 
  • 住宿基礎設施或建築類型:大型度假村或小型民宿,現代摩登或歷史古樸,高樓大廈或隱秘小巷……建築風格和位置本身便能提供許多資訊。 
  • 位置:靠近機場?位於哥德區?在山頂?或是臨近高爾夫球場?這些位置因素會幫助用戶評估住宿是否滿足其預期。 
  • 價格:極致奢華、豪華、價位中等、高性價比、經濟型……儘管用戶可以從住宿頁了解住宿的實際價格,但他們也希望將價格與自己的預期進行對比,看看自己可以透過何種價格享受到相關服務。 

好的住宿類別總結會描述住宿的類型、位置和用途。  

 示例: 

  • 住宿類型:高層辦公樓宇中的大型商務酒店 

曼谷歐陸酒店是一間現代化的商務酒店,位於曼谷的CBD,毗鄰使館區、高級辦公區和高端零售商場,位置便利,可滿足旅客的商務活動和娛樂休閒需求。 

 

內容總結 

住宿簡介的結尾應包含重要賣點,可有針對性地面向特定客群推廣住宿的特色、位置和價格。 

示例: 

  • 住宿類型:高層辦公樓宇中的大型商務酒店 

無論是出席正式的商務活動,還是在活力四射的市中心享受高端假期,歐陸酒店都可為你提供一流的設施與服務,極佳的位置可讓你免卻舟車勞頓,方便你探索城市之美。 

 

請注意,Agoda會審核每條住宿簡介,確保內容、長度和質素符合規範。對於住宿提交的不符合規範之簡介,我們保留編輯或拒絕簡介的權利。 

 

常見問答  

 

我可以在住宿簡介中添加設施服務的開放時間嗎? 

你可以在住宿政策欄提供相關資訊;如需添加資訊,請在YCS點擊「需要幫手?」按鈕,聯絡住宿服務團隊。 

 

若自動生成的住宿簡介中資訊有誤,該怎麼辦? 

請告知住宿服務團隊——我們會提供協助,修改錯誤資訊。  

 

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