Four benefits of certification

1.It reassures guests that your claims are credible
62% of guests surveyed by Booking.com said they would feel better staying at a property if they knew it had an eco-label. An official certification adds credibility to your sustainability initiatives. It reassures travellers that they’ll be staying somewhere that cares about environmental best practices and isn’t just ‘greenwashing’ (making false claims).

2.It can help you identify gaps in your sustainability plans
The requirements of an certification can help you prioritise key improvement areas or address things you hadn’t thought about yet. By achieving certified status, you can be sure that you’re on the right track.

3.Certified properties achieve more positive results
A 2017 study from TUI, conducted in collaboration with the UN Environment Programme, evaluated the environmental and social benefits of sustainability certifications across 330 hotels. They found that, compared to the non-certified properties, certified properties achieved:

• 10% lower CO2 emissions per guest night
• 24% lower waste volume per guest night
• 15% less total water use per guest night
• Higher guest satisfaction scores overall

4.It can make your team feel more engaged
When it comes to achieving and maintaining a certification, everybody at your property will need to work together to implement the required standards. This gives your team a shared purpose and the chance to meaningfully contribute to the sustainability of the business.