Tailored to Win
Unlocking Intra-Asia Opportunities
for Hotels in Thailand

Tailored to Win
Unlocking Intra-Asia Opportunities for Hotels in Thailand

A deep-dive into Thailand from Agoda’s survey of 526 hotels
across Asian markets, revealing the strategies, ROI, and
barriers behind winning intra-Asia travelers.

A deep-dive into Thailand from Agoda’s survey of 526 hotels across Asian markets, revealing the strategies, ROI, and barriers behind winning intra-Asia travelers.

Download report in Thai

The Opportunity: Thailand’s Next Chapter

Thailand’s next wave of tourism growth is driven by its neighbors, and the opportunity is there for Thai hospitality to shine. As the market evolves, success isn’t just about visitor numbers—it’s about deepening connections with the high-value travelers from Malaysia, China, India, and South Korea.

The Intra-Asia Advantage

While global travel shifts, Thailand’s regional neighbors remain its strongest partners. With 33 million visitors choosing Thailand in 2025, the most resilient and consistent demand is coming from within Asia. Focusing on these key markets is the path to sustainable growth.

Thai hospitality is world-famous, and there is an exciting opportunity to take it further. 63% of hoteliers identify cultural knowledge as a key area for development. By mastering the unique nuances of Asian guests, learn to elevate your service with localization.

Deepening the Connection

Unlocking

Higher Value

100% of Thai hotels that are in advanced stages of localization reported not just stronger bookings, but guests being willing to pay more for a tailored experience. Find out how you can adopt this strategy to maximize revenue in a competitive landscape.

Tailored to Win
Unlocking Intra-Asia Opportunities
for Hotels in Thailand