The COVID pandemic has brought a shift in consumers’ travel behaviours, digital travel platform Agoda’s Travel in 2021 survey reveals as it launches Agoda Special Offers. The survey found the top five ways of travelling now are taking short trips, exploring new local destinations, looking for experiences as part of their accommodation, using online travel agents (OTAs) like Agoda to search for travel deals and choosing their accommodation as a destination itself, not just a place to sleep.
- Top ways Indonesians are traveling are: Taking short trips, exploring new local destinations, looking for experiences as part of their accommodation.
- In fact, Indonesians are fourth most likely to look for experiences as part of their accommodation (30%), compared to global average (26%). Taiwan (42%), Vietnam (33%) and Thailand (31%) are most likely to.
- Indonesians (29%) are third most likely to use online travel agents like Agoda.com to search travel deals, above global average (27%).
- Indonesians are least likely to splurge on accommodation (7%), versus global (16%). Taiwanese are most likely to, followed by Malaysia and Thailand.
- While 19% of people in the region are planning last minute travel Indonesians (26%) are second most likely to do so after Koreans (37%)
- Regionally, 16% of people are willing to splurge on accommodation. Indonesians are least likely to do so at 7%.
“What we see now, without international travel, is thousands of hotels within a market trying to capture the imagination and booking dollar of a reduced travel audience. While some travellers may know clearly the deals they want and where to get them, most people don’t know what choices are available, so that’s where Agoda Special Offers can help – both hoteliers and consumers. Agoda’s technology and marketing expertise puts hotels in front of consumers in a much more efficient way than most hotels can do themselves at such scale, due to cost, lack of time or their limited brand awareness. At the same time, travellers enjoy the convenience of comparing value-add offers for F&B, spas, upgrades and such like, in one single easy to use platform,” commented Gede Gunawan, Senior Country Director, Indonesia, Agoda.
To capture these latent travel desire, Agoda launches Agoda Special Offers to help hotels leverage its technology and marketing reach. Indonesian hotel partners can now sign up to list on Agoda’s platform exclusive and non-exclusive packages of value-added benefits with their rooms, such as early check-in and late check-out perks, food and beverage vouchers, onsite or offsite experiences, and special room upgrade deals. Participating hotels will benefit from Agoda’s extensive reach and insight into local and global travellers, as well as its robust marketing technology and strategies to drive higher exposure and conversion of guests who are looking out for such deals.
“Many hotel partners in Indonesia and around the world also have restaurants and kitchens, spas and wellness facilities that are underutilised right now. It’s a win-win for both consumers and hotels as consumers get a heavily discounted meal or spa plus overnight stay, while hotels get to improve utility of their facilities and use their room night inventory. Agoda is committed to doing everything we can to help hoteliers capitalise on whatever travel demand there is,” said Mr. Gunawan.
“Many hotel partners in Indonesia and around the world also have restaurants and kitchens, spas and wellness facilities that are underutilised right now. It’s a win-win for both consumers and hotels as consumers get a heavily discounted meal or spa plus overnight stay, while hotels get to improve utility of their facilities and use their room night inventory. Agoda is committed to doing everything we can to help hoteliers capitalise on whatever travel demand there is,” said Mr. Gunawan.
Hotel partners who are interested to find out more about Agoda Special Offers can reach out to Agoda’s Partner Services Team.
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