Many believe that an OTA is just a website that displays/relays information from the property to customers who search for the property – almost like a static website that compiles information.

However displaying information is only one part of what an OTA does. An OTA mostly focuses on identifying customer trends, getting feedback from customers, and ensuring it is a smooth journey from start to finish. An OTA also invests a lot of time and effort into marketing – where the right property is shown to the right customer based on their needs. To ensure the above is carried out an OTA also runs multiple experiments using both manpower and AI.