How can my property benefit from Agoda Growth Express? 

The benefits of joining Agoda Growth Express include a range of targeted marketing solutions: 

• Targeted campaign
  Strategically select targeting segments to align with regional or global travel dynamics. Transform seasonal peaks into peak opportunities with campaigns that spotlight key dates, or capitalize on demand surges during holidays, festivals, or local events. Choose to attract multi-origin international customers or focus on domestic travelers looking for a staycation. Target specific lead times to gain last-minute bookings or set up different campaigns for weekdays and weekends. 

• Full flexibility
  Create various campaigns to target different traveler segments or timeframes. Go one step further by leveraging data-driven insights to understand and anticipate your guests’ booking behaviors. Maintain control over your advertising spend and empower your property with market intelligence. Deactivate your campaigns at any time and run your campaigns for as long (or as short!) as you like. 

• Increased visibility and search rankings boost on Agoda
  Agoda Growth Express is designed to significantly enhance your property’s visibility on Agoda’s Search Results Page. By boosting your ranking, you can catch customers’ attention more effectively, leading to increased user engagement. This heightened visibility not only uplifts your property’s ranking but also drives higher conversion rates, ultimately contributing to your revenue growth. 

How can I join Agoda Growth Express? 

1. Navigate to YCS >> Growth programs >> Agoda Growth Express. 
2. Set your Budget for the campaign by selecting an option from the provided percentage amounts, or by customizing your own budget. The selected percentage will be the incremental commission charged as the cost per booking.
   Note that you can see a live estimate of your predicted impressions, room nights, and revenue boost on the right-hand side, which changes according to the settings you input on the form, including the different budget options. 
3. Select the Targeting parameters, including Stay date, Traveler origin, Lead time, and Weekday/Weekend settings. All parameters will be set to “All” as default.
   If you would like to edit these parameters, uncheck the tick box to see the customizable options: 
   • Stay date:
     Boost your ranking for specific check-in dates, with no minimum campaign period. Tip: use this parameter to boost your ranking for an upcoming long weekend!
     Select your preferred dates from the calendar or use the tick box for All stay dates.
   • Traveler origin:
     Target core markets or focus on selected customers using our IP targeting tool. Tip: use this parameter to target countries with upcoming holidays!
     Select from International, Asia Inbound, Domestic, Select country, or use the tick box for All traveler origins.
   • Lead time:
     Use lead time targeting to capture last-minute or high-value bookings. Tip: use this parameter to optimize inventory management by targeting long lead time searches!
     Use the drop-down menu to set your lead time as Less than or More than, and the drop-down menu to set Days or Weeks. There is also an input field to customize your number of days/weeks (according to your selection). If you do not have a preferred Lead time, use the tick box to select All lead time.
   • Weekday/Weekend:
     Increase bookings for weekday stay dates or maximize your weekend occupancy. Tip: use the weekday parameter to target business travelers who may extend their stay for the right price!
     Select either Weekday (applied on Sundays, Mondays, Tuesday, Wednesdays, and Thursdays) or Weekend (applied on Fridays and Saturdays), or use the tick box for All days.
4. Select your Payment method
   There are two payment methods offered: Payout reduction and Credits. Note that properties who need to maintain a set average daily rate (ADR) may choose to pay in advance for pre-loaded credits, which are then applied as a payment method on the Agoda Growth Express campaign.
   • Payout reduction
     With the payout reduction payment method, the cost per booking will be deducted from the payable amount of each booking. When you confirm a booking amount for payout on YCS, your Agoda Growth Express cost per booking will be deducted automatically. Note that this only applies to bookings that meet the campaign criteria.
   • Credits
     With the credits payment method, the cost per booking will be deducted from pre-loaded credits. Note that your credit balance will be shown here, along with an option to Top up your credits. Click the Top up button to purchase pre-paid credits via bank transfer, ePass deduction, or credit card. The purchased credits may take 2-10 days to be added to your balance, so you may need to return to the campaign setup later if you prefer using the credits option. If you select the credits payment method, your campaign will automatically stop once your credits run out. However, you can check the tick box to switch to the payout reduction payment method once your credits run out to ensure continuous marketing support.
5. If you have a Promo code, enter the code in the text field and click Apply.
6. As a final step, you are provided with an opportunity to select a One-click shortcut for maximum visibility boost. The two shortcuts offered are:
   • Stack this campaign with other campaigns for maximum boost
   • Double your bid and attract last minute travelers
     Note that this option only appears if you select All for the Lead time parameter
7. Check the tick box to agree to the terms and conditions, then click Review details to preview your selections before finalizing your campaign. 
8. Double check your Cost per booking, Targeting parameters, and Payment method. If you need to edit any of the selections, you can click Back in the top left corner. Otherwise, if the campaign details are all correct, click on the Create campaign button to complete your registration for Agoda Growth Express. 

Where can I view Agoda Growth Express performance for my property? 

To view the performance of your ongoing Agoda Growth Express campaign, navigate to: YCS >> Growth programs >> Campaigns. Then, click on the row that shows the AGX campaign for which you would like to view the performance data. 

On your Agoda Growth Express performance dashboard, you will find the following information and data: 

• Overview: 

• • Campaign name and campaign number, Cost per booking, and Payment method 

• Targeting: 

• • Targeting shows the targeting parameters you selected during the campaign setup. Your property will be boosted to travelers who fit the displayed criteria.  

• • Coverage shows the estimated percentage of travelers that this AGX campaign will target as a comparison to the total number of travelers who booked in your city in the last 3 months. Note that you have the option to remove all targeting if you would like to edit this campaign instead of creating a new one. 

• Performance: 

• • Boosted ranking shows the median ranking where your property was seen by targeted users on the Search Results page of Agoda platforms (website and app). 

• • Room nights shows the total booked room nights that met the campaign’s criteria. 

• • Revenue shows the total net revenue after commission from bookings that were generated by this specific campaign. 

• • Cost shows the total cost of bookings that met the campaign’s criteria. 

• • Impressions shows the number of times that a user saw your property in their Search Results page. 

• • Clicks shows the number of times users clicked on your property after seeing it in the Search Results page (CTR is the percentage of conversion from impressions to clicks). 

• • Bookings shows the number of bookings that met the campaign’s criteria (Conversion is the percentage of clicks on your property that resulted in bookings). 

The conversion percentage shown can help you to understand the ROAS (return on advertising spending) in order to determine if this campaign setup is performing well for your property. If it is low, consider editing some of the campaign criteria to improve the value gained from Agoda Growth Express. 

• The text links below the performance data allow you to: 

• • Download campaign performance (.csv file) 

• • Download campaign bookings (.csv file) 

• • Edit campaign
    In the Edit campaign window, you can change your campaign name, adjust your bid budget, and change your targeting parameters. 

• • Delete campaign 

• Advanced options 

• • Turn on stacking to stack the AGX campaign with other active campaigns for maximum boost. 

• • Choose to finance the AGX campaign with credits whenever they become available. Note that when credits run out, the payment method will revert to payout reduction. 

How can I improve my property’s Agoda Growth Express performance? 

To ensure peak performance and continued success with Agoda Growth Express, we recommend that you take some time to review your property’s Content Score on YCS (YCS >> Performance >> Analytics >> Content Score) and to optimize your content accordingly.  

In addition to the targeted marketing that Agoda Growth Express provides, customers will analyze your property’s offerings against your competitors to make their final decision. Factors that often influence customers’ choices are pricing, included perks, perceived quality, verified reviews, and cancellation policies. We encourage all partner properties to take these factors into consideration to further supplement the marketing success offered through Agoda Growth Express. 

Some additional recommendations include: 

• • Ensuring your availability and rates are updated, particularly if you have set up time-sensitive targeting parameters; 

• • Check the performance estimates on the campaign setup page to ensure that you are setting up a competitive campaign; 

• • Consider setting up an open-ended campaign that targets all stay dates, as these tend to perform better in the long-term; 

• • Create multiple AGX campaigns for various timeframes or customer origin; 

• • Stack your AGX campaign with other marketing solutions; 

• • Double your bid to attract last-minute travelers by activating this option along with the selection of All in Lead time targeting. 

FAQs